ChannelLife New Zealand logo
Industry insider news for New Zealand's technology resellers
Partner content
Story image

Interview: Ingram Micro on why VMworld 2021 is an event not to be missed

By Sara Barker
Wed 29 Sep 2021

VMworld 2021 is now just days away. On October 6 and 7 in (Asia Pacific), catch the legendary event once more as it comes to you online.

This year's event features actors Will Smith and Michael J. Fox, speakers from Planetary Protection, Not Impossible Labs, Peloton, Microsoft Research, and VMware CEO Raghu Raghuram and VMware president Sumit Dhawan.

Ahead of the event, we spoke to Ingram Micro New Zealand's business manager Advanced Solutions, Adam Saunders, to find out why this year's event should not be missed.

Saunders says this year's event offers plenty of variety in terms of speakers and sessions catering for businesses and management and the more technical sessions, but at the heart of it all is a simple premise: VMware understands that technology exists to support the business.

"While technical sessions are attractive to engineers, it's only when technology can deliver tangible business benefits that technology becomes a worthwhile investment."

VMware's mantra 'delivering IT at the speed of business' helped many organisations and government departments activate their digital strategies without delays.

"VMware looked to break a lot of those chains that were holding businesses back. If a business or government department said this is our strategy, this is our policy, or this is where we are going, they don’t want the IT department to say, 'sure we will come back in 6 -12 months with the start of a plan'. Instead, the business is looking for IT to get onboard and start delivering as soon as the business needs it. That's what 'delivering IT at the speed of business' means."

Take a glance at VMworld 2021's agenda and it's clear VMware is wholly committed to delivering its bread-and-butter services through more than 30,000 partners to more than 500,000 customers. This year, VMware is also adding something more: What could businesses do if nothing was holding them back?  Those questions are encompassed in the theme of VMworld 2021: 'Imagine That'.

Saunders says, "It's about being free to create. It brings to mind many 'what if' statements - what if I could do this in my business, what if I changed this... it inspires us to be creative and to imagine how creative use of technology could change the game."

Saunders' point is particularly poignant for businesses in industries with growing levels of technology adoption, particularly in the primary sector.

He explains, "There are a number of business sectors that are not traditionally viewed as large users of IT/technology such as construction, forestry, transport, and agriculture where we are seeing growing adoption of technology to either improve productivity, enhance customer experience, or make smarter business decisions," he says.

"One of the key things is that if your business is not aware of what's going on in technology, there is a danger you'll be overtaken by those who are aware and taking action. Businesses need a roadmap for embracing technology."

VMworld 2021 will cover app modernisation, edge, and end-user services to multicloud, networking, and security. Saunders says this is particularly interesting because these aren't traditionally areas associated with VMware - this alone is a key reason to head along.

"VMware is known as a core server infrastructure virtualisation vendor and it's a large part of their business, but the company is broadening its portfolio as technology needs have changed. These new areas are perhaps VMware's best kept secret. For example, VMware is doing amazing things in app modernisation through Kubernetes and Tanzu."

He adds, "People should attend to find out what else VMware is up to, what value they can get from VMware through not just bespoke products, but an integrated and interoperable stack. VMware has done all of the integration work that brings together solutions with many bespoke components.

VMworld also brings in other companies like Amazon, Google, and Microsoft that, in the past, would have been considered competitors.

"They are all key participants in VMworld because they see the benefits of being part of a large ecosystem."

And as for the partnership between Ingram Micro and VMware, Saunders says the two companies are 100% committed to each other, their partners and customers.

"It's about bringing all of these solutions together. And the advantage of an online event running in different time zones is that there's more flexibility than ever in terms of going along to sessions that you want to attend."

What: VMworld 2021
When: 6-7 October 2021 (Asia Pacific)
Where: Online

Register for VMworld 2021 here, and read more about the event here.

Related stories
Top stories
Story image
Tech job moves
Tech job moves - Bitdefender, Cohesity, Fortinet & MODIFI
We round up all job appointments from June 27-30, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Financial results
Margins & revenues up at New Zealand arm of Acer Computer
We look at the local financial statements of Taiwanese manufacturer Acer Computer Inc.
Story image
Evonik relies on Getac F110 tablet to control autonomous robot
The aim of the project is to evaluate the practicality of an automated robotic maintenance and inspection solution in the chemical industry.
Story image
Hands-on review: Phillips Hue starter kit
The set-up was one of the simplest I have ever had to do. It is also where the products shine. I was able to connect the bridge, the three lightbulbs and the strip within 10 min.
Story image
Secureworks reveals new information on BRONZE STARLIGHT threat group
New research from Secureworks has uncovered new information on the Chinese threat group BRONZE STARLIGHT and how they are using targeted ransomware to initiate complicated attacks.
Story image
Up to $2.4 million shortfall in the collapse of IndeServe
We delve into the liquidators first report on long-standing networking service provider IndeServes collapse.
Story image
Honeywell launches new carbon energy management software for buildings
The new Carbon & Energy Management service allows building owners to track and optimise energy performance against carbon reduction goals, down to a device or asset level.
Story image
Enable launches free Wi-Fi in Christchurch city centre
Fibre broadband provider, Enable, and the Christchurch City Council have launched their new Christchurch Free Wi-Fi service in the central city. 
Story image
New Relic
New Relic looks to observability market with new partner programme
New Relic has announced the availability of New Relic Partner Stack, an enhanced programme expanding New Relic’s commitment to partners.
Story image
Data crucial to capture shoppers' wallets post-COVID
First-party data strategies key to driving personalisation, customer satisfaction, and long-lasting relationships according to a new report.
Story image
Hybrid workforce
Why hybrid working is here to stay and how to ace it
Citrix's new report reveals hybrid workers are more productive and engaged at work than their office and completely remote counterparts.
Story image
Airwallex launches global payment services in New Zealand
The launch will enable businesses in New Zealand to tap into Airwallex's global payments services, offering an alternative to traditional banks.
Story image
Vulnerable APIs costing businesses billions every year
Large companies are particularly vulnerable to the security risks associated with exposed or unprotected APIs as they accelerate digital transformation.  
Story image
Hybrid Cloud
Advent One acquires Layer 8 Networks, complements hybrid cloud offering
The acquisition comes at a time of surging demand in hybrid cloud, network virtualisation and network security.
Story image
WatchGuard Technologies
Ransomware volume doubled 2021 total by end of Q1 2022
Ransomware detections in the first quarter of this year doubled the total volume reported for 2021, according to a new report. 
Story image
ASI Solutions named finalist of Microsoft Surface Partner of the Year
"ASI Solutions has a strong Microsoft focus, building value by helping customers maximise investment in modern workplace solutions."
Story image
Datacom announces revenue of $1.45 billion, fall in profit
Growing market pressures and border closures saw Datacom place increased focus on talent development initiatives for both existing and future employees.
Story image
MYOB improves data visibility and user access with Snowflake
"Solutions such as Snowflake allow us to better understand our customers and make evidence-based decisions on what features work best for them."
Story image
NOWPayments launches new service to analyse cryptocurrency fees
NOWPayments has launched a new network fee optimisation solution that analyses current network fees and picks the most profitable option out of the client's payout wallets.
Story image
Zscaler launches co-located data centres in Canberra and Auckland
The investment will offer public and private sector enterprises greater resilience in support of their zero trust cybersecurity posture.
Story image
The best ways to attract young talent during labour shortages
New research from Citrix reveals hybrid working and ventures into the metaverse are top of mind for Gen Z workers.
Story image
Cloudian, Vertica to deliver on-premise data warehouse platform
"We’re enabling our customers to capitalise on a leading object storage platform and maximise the value of their digital assets.”
Story image
Oracle Cloud
Commvault, Oracle to deliver Metallic Data Management as a Service
"We are excited to partner with Commvault and enable our customers to restore and recover their most mission-critical cloud data."
Story image
Hybrid Cloud
HPE GreenLake advances hybrid cloud experience with new services
"The innovations unveiled today further build on our vision to provide the market with an unmatched platform to spur innovation and drive transformation.”
Story image
TO THE NEW unveils A/NZ Managed Services for Microsoft Azure
TO THE NEW has released Managed Services for Microsoft Azure to meet the growing demand in the A/NZ market and globally.
Story image
How TruSens air purifiers can create healthier workspaces
The pandemic has heightened our awareness of our own and others’ health, and made us all much more conscious of the environments we work in.
Story image
HP Inc
Firmware attacks significant threat in age of hybrid work
Changing workforce dynamics are creating new challenges for IT teams around firmware security, according to new research.
Story image
Dicker Data
EXCLUSIVE: Why women in IT makes good business sense - Dicker Data
The Federal government wants to bolster female participation in the tech industry to at least 40% by 2030. Here's how one homegrown Australian company has already reached that goal.
Story image
Unknown connections: How safe is public WiFi in Aotearoa?
If it's not your own household WiFi, then who has control of your data and is your connection actually safe?
Story image
Digital innovation could shape the future of NZ - Microsoft
With cloud technologies available to more people around the world than ever before, it is not only businesses who will benefit from using them.
Story image
Cyber Criminal
Identity and access: the fight is on
Blue team defenders are used to protecting our data, applications, and users with access controls and other security mechanisms, which is why attacks like this are especially challenging when they target identity and access control systems.
Story image
Monitors are an excellent incentive for getting employees back
The pandemic has taught us that hybrid working is a lot easier than we would’ve thought, so how can the office be made to feel as comfortable as home? The answer could be staring you in the face right now.
Story image
SAS wins Microsoft ISV 2022 Partner of the Year award
"We formed the SAS and Microsoft strategic partnership with a shared goal of making it easier for customers to drive better decisions in the cloud."
Story image
How to achieve your monthly recurring revenue goals
Monthly recurring revenue (MRR) is the ultimate goal, the most important issue on which anyone in the IT channel should focus.
Story image
Hands-on review: 16GB PNY XLR8 Gaming EPIC-X 3600MHz DDR4
PNY sent over its 16GB XLR8 Gaming EPIC-X 3600MHz CL16 DDR4 module kit for testing. The kit contains two 8GB dual-channel modules with RGB lighting.
Story image
Hands-on review – CleanMyMac X utility for macOS
We get hands-on with a useful utility that macOS users never thought they needed but probably do.
Story image
Blasé attitudes to cybersecurity by business a national risk
The largely unregulated state of cybersecurity in NZ, and consequential ambivalence of most businesses, risk hurting the country's trading prospects.
Story image
Why is NZ lagging behind the world in cybersecurity?
A recent report by TUANZ has revealed that we are ranked 56th in the world when it comes to cybersecurity - a look into why we're so behind and what needs to be done.
Story image
Mergers and Acquisitions
SAS acquires Kamakura to propel risk technology innovation
Underscoring SAS growth in the domain-specific solutions space, the acquisition will enable SAS to greatly enhance the breadth of its risk solutions portfolio. 
Story image
Web Development
Whitecliffe fosters careers for the future of tech
Do you want a career in Information Technology, Networking, Web Development, Software Development, or are you looking to upskill?
Story image
Video: 10 Minute IT Jams - An update from CyberArk
Olly Stimpson joins us today to discuss the importance of MSP programmes and how MSP partners are experiencing success with CyberArk.
Story image
Dark web
Cybercrime in Aotearoa: How does New Zealand law define it?
‘Cybercrime’ is a term we hear all the time, but what exactly is it, and how does New Zealand define it in legal terms?
Story image
Great Resignation
New SAP study uncovers impact of 'the great resignation'
Coined in 2021, the phrase 'the great resignation' refers to millions of employees globally leaving their jobs. The phenomenon is real and impacting SMEs.
Story image
Identity and Access Management
Ping Identity named a Leader in Access Management
Ping Identity has been named a leader in the 2022 KuppingerCole Leadership Compass report for Access Management.