Kaspersky dangles the ‘enhanced partner programme’ carrot
Kaspersky Lab, the IT security vendor, has announced it has made ‘significant enhancements’ to its B2B Partner Program across the Asia Pacific region (APAC).
The Kaspersky Lab APAC B2B Partner Program is designed to support partners across the region in increasing their presence and expertise in the IT security sector, says Kaspersky.
Kaspersky says the program serves as a platform for collaboration between the vendor and its partners and focuses on training, certifications, marketing support and rewards to ‘ensure mutual growth’.
Kaspersky says the ‘enhanced’ program was developed with the support of feedback received from partners and is designed to correspond to partners’ business objectives.
The framework of the program will be based on a four-tiered structure, comprising of registered, silver, gold and platinum tiers.
Kaspersky says key program advantages include: 100% partner focus with all Kaspersky Lab business products sold through partners; a continued effort to invest heavily with ‘lucrative’ deal registration and incentive programs; and a dedicated partner team of channel account managers, sales engineers and expert marketing professionals.
Platinum partners will receive benefits including access to Kaspersky events and campaigns, and gold partners will receive quarterly business reviews.
Garry Kondakov, Kaspersky Lab chief business officer says, “With our continued efforts to further develop innovative security solutions that address market-specific needs, our partners will be able to focus on exploring new business opportunities in support of the development of their business objectives.
“Enrolling in our Partner Program will provide partners with access to a wide range of resources needed to develop expertise, drive business growth, increase customer satisfaction, and ensure visibility across the market.”