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Lexmark makes NZ channel play with global IT parts supplier

01 May 2014

Printing and imaging software supplier Lexmark International has appointed EMPR, a global supplier of IT parts, accessories, and consumables, as the national parts distributor of its printer and MFP hardware portfolio.

This new appointment will streamline the ordering and fulfilment process of Lexmark’s parts for channel partners in Australia and New Zealand.

The new partnership expands Lexmark’s parts distribution network, providing Lexmark with access to EMPR’s external and internal sales, marketing, IT and warehouse divisions.

EMPR’s appointment is designed to provide the highest level of support to Lexmark’s partners Australia and New Zealand (ANZ).

EMPR offers Lexmark channel partners a bespoke e-commerce solution that will help ensure parts are in stock and readily available to meet growing market demands, across all ANZ distribution facilities.

"We are pleased to announce our strategic partnership with EMPR," says Alison Lardillier, CSS Business Development Manager at Lexmark Australia.

"As one of the most experienced IT distribution companies in the world, EMPR’s national dealer network will enhance Lexmark's local distribution strategy and simplify processes for our partners.

"We look forward to working together with EMPR to help our channel partners further grow their businesses and meet customer needs more efficiently and effectively."

EMPR New Zealand is part of the EMPR Group of companies, backed by authorisation and certification from multinational technology partners Hewlett-Packard, Toshiba, ASUS and now, Lexmark.

"We are delighted to partner with Lexmark, because of its commitment to placing customer needs above everything else," says Mark Penfold, CEO, EMPR.

"We see this new partnership as a positive step towards a strong relationship between our two companies in Australia and New Zealand.”

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