cl-nz logo
Story image

Logitech shows off the products you have to stock

12 Aug 2019

Logitech held a showcase of its latest and greatest consumer goods across its office, gaming and leisure brands.

Logitech’s lifestyle office-focused products were set up to give an overview of the staples of the brand.

The range of mouses (mice?) seen here are (left to right) the minimalist keyboard/mouse combo MK470, the hyper-customisable MX Master 2s, and the ergonomic MX vertical.

 No retailer should need to be convinced to keep Logitech’s mice (mouses?) in stock. 

The C922 camera mounted on the screen aims to capture the growing lifestyle streamer market and comes with free access to the Logitech Webcam Software that gives the camera extra functionality and easy uploading options.

As any gaming enthusiast knows, office equipment just will not cut it if you want to be in the top leagues, which is why the Logitech G unit was formed.

Ryan Palmer, member of The Chiefs Esports Club and professional CS:GO player, was repping the equipment that he personally uses.

The insanely light G Pro wireless mouse that comes in at 80g with the option to add weights at will, the G Pro mechanical keyboard, and the G Pro headset.

The software that works with the headset brings in Logitech’s recently acquired Blue Microphones propriety technology to improve the clarity of sound.

With PC gaming finding increasing popularity, this range provides the perfect opportunity for package deals as parents are shopping for the latest and greatest for their aspiring pro-gamer kids.

The Australian-born now Logitech owned Jaybird earphones were on display, showing off their range of four offerings in the hot sports sector.

What sets Jaybird apart in the sports headphones sector is that the company was born and bred in the world of active-proof listening. 

They are all IPX7 waterproof rated, come with silicon in-ear moulds in a range of sizes for a secure fit. 

The three in the Tarah range are wireless and differ mainly in battery life, from 6 to 14 hours and feature a handy magnet to hold the buds around your neck which pauses the audio when connected. 

Most recently, Jaybird released their true wireless offering last week, the Vista.

With 6 hours of battery life in the buds and 10 hours in the case, they challenge any of the true wireless offerings out there. 

They also boast customisable buttons, improved Bluetooth connectivity to both buds so that they can be used individually, and a ‘find my earbuds’ feature through the connected app, all at a reasonable RRP$349.

As summer rounds the corner and Christmas approaches, the Vistas are looking to be well worth having on the shelves as the popularity of true wireless continues to grow and Kiwis will be getting out and about to get in shape.

And speaking of the quintessential summer listening experience, Logitech’s Ultimate Ears (UE) brand was also present and accounted for.

Thanks to a wildly successful lifestyle branding campaign, the UE range of Bluetooth speakers has seen immense success across the New Zealand market, selling more per capita than any other country, and remain a must-have for any retailer.

The UE range is IPX7 waterproof and shockproof – I was told one anecdote of a UE Boom surviving an explosion in an Australian mine.

The newest version of the Wonderboom (the Wonderboom 2, releasing soon) will be able to be paired in stereo to incentivise customers to grab an extra speaker and take that beach party up a notch.

For those who want a little extra function, the UE Blast range also offers Alexa integration. Although, the cross-over between fun-in-the-sun enthusiasts and AI assistant enthusiasts may be a small demographic.

Story image
Rising threat of data breaches among enterprises drives growth in network security revenue
"Key factors leading to the growth of network security market revenue in the Asia Pacific region includes instances of ransomware attacks, targeted attacks and phishing."More
Story image
Businesses struggling to achieve cloud migration in wake of COVID-19
Cloud adoption has increased due to the COVID-19 pandemic, but businesses are struggling to meet their cost and performance needs due to migration challenges, new research finds.More
Story image
Video: 10 Minute IT Jams - Who is Autodesk?
In this video, Techday speaks to Autodesk regional director for A/NZ Andy Cunningham, who discusses the company's digital event, Autodesk University, as well as the company's vision, its focus on sustainable projects, and its presence in the A/NZ region.More
Story image
NZ tech sector continues upward trajectory as export revenue grows
Export revenue for New Zealand tech companies is on the rise, as an increasingly diverse international market heightens its demand.More
Story image
Interview: Why Acronis is building 111 micro data centres almost everywhere
We spoke to Acronis co-founder and technology president Stas Protassov to discuss these announcements.More
Story image
Q&A: StorageCraft director on how backup and recovery has changed in 2020
Techday spoke to StorageCraft international product marketing senior director Florian Malecki, who discusses the importance of backup and recovery, the products and solutions that StorageCraft offers in this field, and the revenue opportunities partners can capitalise on. More