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Paessler empowering channel partners

By Shannon Williams, Thu 18 Feb 2016
FYI, this story is more than a year old

Paessler AG is reporting steady growth across New Zealand and Australia, saying the ANZ region is now positioned as the company’s seventh largest sales market having registered a sales growth of 21%.

The network monitoring firm has seen a 71% increase in overall regional sales growth between 2013 and 2015. Global sales growth for 2015 stood at 34%.

Driven by increasing demands from enterprises and small and medium-sized businesses, Paessler now accounts for more than 25% of new customers through resellers across the Pacific, it says.

Further to that, a growing roster of partners, sustained reseller sales growth, as well as a revamped global partner programme, also contributed to the strong momentum, the company explains.

2015 also saw Paessler unveil a Monitoring as a Service option for MSPs.

“Rapid technological advancements has inadvertently fuelled a surge in the value of the digital economy. This increasing reliance on data demands the need for critical IT networks and infrastructure to remain ‘always-on’,” says Andrew Timms, sales director for APAC at Paessler AG.

“As a result, network monitoring has become an essential aspect for SMBs looking to deliver a continuous and reliable IT system, so as to minimise downtime and ensure productivity losses are kept to its minimum,” Timms explains.

“Ultimately, our aim is not only to empower businesses with better visibility into increasingly sophisticated networks, but also help them make more informed decisions,” he says.

Expansion of Partner Ecosystem 

Paessler’s reseller community comprises more than 105 partners across Australia and New Zealand. In 2015 alone, reseller sales growth throughout the region stood at 47%.

Paessler’s recent enhancement to its global partner programme in August last year introduced a deal registration model. Resellers who register a deal can now gain protection and a secure margin by immediately clear conditions.

Timms says the company’s agreement with Dicker Data has not only expanded its reseller community, but its customer base as well.

He says the alliance is aimed at helping resellers and service providers meet the increasing demand for a Unified Monitoring solution that is both easy to use and reasonably priced. 

“We have made substantial efforts to not only attract new partnerships, but also foster closer cooperation with the channel network,” Timms explains.

“By doing so, we’ve created a unique and attractive proposition for resellers and distributors,” he says.

“Our partnership with Dicker Data, a key distributor, signals that PRTG delivers undeniable value to both existing and future customers,” Timms says.

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