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Pure expands as-a-service offerings with focus on transparency

Wed 25 Nov 2020

Pure Storage is expanding its Pure-as-a-service offerings with a new service catalogue with transparent pricing for on-premises and hybrid cloud storage delivered as-a-service.

In addition, Pure is making as-a-service more accessible by offering lower-cost service tiers and converged storage/compute solutions.

“IDC predicts that by 2021, 75% of enterprises will recognise the benefits of as-a-service consumption, driving a 3x increase in demand for on-premises infrastructure delivered via flexible/as-a-service solutions. IDC data underscores that the global pandemic has accelerated this shift and enterprises are moving towards as-a-Service models faster than ever, with a desire for more capacity and performance to improve business agility,” says IDC flexible consumption and financing strategies for IT infrastructure research director Susan Middleton.

“In a time of changing business needs, customers want cost transparency, simplicity and operational efficiency, as well as a straightforward on-ramp to the cloud that enables them to preserve capital.”

With Pure as-a-service, customers only pay for what they use, ensuring organisations don’t over-provision. 

It aims to provide the economic benefits of cloud, along with the additional benefits of Evergreen architecture including non-disruptive expansions and maintenance. 

This provides a cloud elasticity and, with the addition of the service catalogue, the granularity of services along with the transparency that enterprises expect.

Staying true to Pure's partner-centric approach, Pure as-a-service is delivered 100% via partners.

“Pure as-a-Service has achieved market maturity, having been available for more than two years as the first storage-as-a-service offering from a major vendor,” says Pure Storage Pure-as-a-service general manager Rob Walters. 

“With the new service catalogue and expanded offerings, we are once again leading the market in delivering the flexibility and transparency that customers are looking for in subscription services to accelerate their initiatives.”

New service offerings and enhancements include:

  • New service catalogue: Offers improved transparency and granularity of service selections for performance and capacity, allowing customers to identify the service and tier of storage needed based on the workload.
    Pure delivers transparent pricing per GB and is also providing customers with options and flexibility which is improved over legacy storage providers and similar to the top cloud providers in the market.
    Services include:
    • Block service that enables customers to choose the right storage for their applications delivering simplicity and cost savings:
      • Capacity tier provides lower commitments. Customers can utilise block capacity with a minimum of 200 TiB, decreasing the minimum entry point by one third. Other tiers retain their minimum commitment of 50 TiB.
      • Performance tier to accelerate hybrid and multi-cloud environments.
      • Premium tier to support specialised tier 1 workloads, such as containers and test/dev applications.
      • UItra tier designed for in-memory databases.
    • Unified fast file and object service allows customers to select from Premium and Ultra Performance tiers to support not only traditional file and cloud object workloads, but also a wide variety of AI and Machine Learning, high performance compute, and software development needs.
       
  • Full stack-as-a-service: Enables flexible consumption-based payments for storage, compute, and networking through select Pure and Cisco partners.
    Built on Pure and Cisco’s FlashStack, partners can deliver multiple versions of flexible consumption for the Full Stack while benefiting from Cisco Validated Designs.
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