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Studio Proper on track for expansion in NZ

26 Jun 17

Studio Proper started in 2010 with a single product.

They’ve grown to offer a range of modular accessories and cases for iPad, iPhone & Apple Watch.

Their solutions can lock down the devices for use in education, retail or hospitality environments.

Significant time is put into the design to ensure they both look great, are highly accessible and very secure.

Leon de Suza, Ingram Micro Apple and consumer division general manager says, "Studio Proper is synonymous with extreme precision and is known for its minimalist, yet highly functional design principles, which closely mirror those of Apple. 

"They've mastered the art of blending practical features with an understated, precision engineered design, which is a perfect match for the Apple products its accessories are designed for."

They’ve had huge success in Australia and over the last year have been building their momentum in New Zealand, recently scoring a significant win with BNZ Bank using their solutions locally.

Ingram Micro’s Apple division represents the product range in New Zealand.

Both Studio Proper and Ingram Micro are on the hunt for new resellers to integrate the products into their commercial sales approaches with retail rollouts in Australia. 

"The popular X mount and M mount systems encapsulates Apple's design philosophy perfectly, with beautifully crafted aluminium mounts designed to showcase the devices they're made for," de Suza adds.

“When you combine intuitive functionality that is essentially invisible in everyday use with aesthetically pleasing designs, you have something that is very desirable." 

De Suza says Ingram Micro is currently taking the Studio Proper range around the country in the Ingram Micro Showcase, and the response has been amazing.

"We know we are onto a winner here and have not even scratched the surface of what is yet to come with Studio Proper in the NZ market."

Eli Vayn, Studio Proper Asia-Pacific business development manager, says NZ is ripe with opportunity, as not too many options in the market can facilitate so many verticals in the same brand.

"Having been so successful in Australia, we want to replicate the success in New Zealand and are leveraging great partnerships to represent the brand."

"We're coming off a great start to 2017, and we're on track to finish strong and dominate the market."

Vayn will be demonstrating the Studio Proper range of solutions at Ingram Micro Showcase's last pitstop in Auckland on July 12.

He encourages channel partners to come and discuss how their solutions can fit into their product offerings to business.

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