Symantec has launched two new tools aimed at helping its partners generate more demand for their services and drive increased revenue.
The enhanced Symantec Campaign Creator and Symantec Connect tools aim to allow partners, specifically small and medium-sized businesses with limited time and budget, to improve their marketing campaigns and drive greater demand for their businesses. “The roll-out of these new tools underlines our deep commitment to address partners’ needs to go to market quickly and effectively to drive increased demand for their solutions while having the flexibility to leverage on the wealth of experience and best practices from their peers globally,” said David Dzienciol, Symantec’s Vice President for SMB and Channels, Asia Pacific and Japan. “We will also continue to develop innovative tools and programmes to enable our partners of all sizes improve their competitive edge and accelerate their business growth with Symantec.” The Campaign Creator allows SMB partners to create customised, co-branded marketing campaigns. It’s currently available to partners in English and will be localised into Chinese, Japanese and Korean over the coming months. Symantec Connect was created to allow partners to share business content with peers on Symantec’s social media website. Those partners with limited resources will be able to download resources, seek advice and share ideas with their peers.