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Adobe brings analytics to paid search campaigns with new integrations
Data Analytics

Adobe brings analytics to paid search campaigns with new integrations

The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.

By Patrick Martlew • 3 min read • Fri, 18th May 2018
Adobe introduces content intelligence to transform customer experience
Data Analytics

Adobe introduces content intelligence to transform customer experience

Adobe survey finds teens spend 11h daily on digital media; Adobe boosts Experience Manager to meet content demands.

By Jacques-Pierre (JP) Dumas • 2 min read • Fri, 9th Feb 2018
Gartner names Adobe leader in Digital Marketing Analytics for the third time
Data Analytics

Gartner names Adobe leader in Digital Marketing Analytics for the third time

Of the 12 vendors evaluated, Adobe was among three named a leader for ability to execute and completeness of vision.

By Kai Ping Lew • 2 min read • Tue, 17th Oct 2017
Adobe is transforming your in-car UX with analytics
Data Analytics

Adobe is transforming your in-car UX with analytics

New analytics, content delivery and advertising capabilities help advance connected car from voice to driverless and beyond.

By Kai Ping Lew • 3 min read • Wed, 13th Sep 2017
Adobe brings new AI-powered voice analytics capabilities to its cloud platform
Data Analytics

Adobe brings new AI-powered voice analytics capabilities to its cloud platform

It aims to let brands to deliver more personalised customer experiences and create brand loyalty through voice-based interfaces.

By Kai Ping Lew • 3 min read • Mon, 3rd Jul 2017

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