DSP stories
Better network oversight is letting firms scale meeting rooms, boost uptime and add AI captions, transcription and analytics.
Governance concerns are holding back wider use of autonomous ad buying, prompting PubMatic to add audit trails and human approval checks on AgenticOS.
Positive sentiment is not enough, as Japanese brands remain hard to spot in US travel and fashion despite broad consumer goodwill.
Better customer data is becoming essential as AI agents start to shape product discovery, loyalty and campaign choices in real time.
Advertisers can now plug specialist AI tools into campaign work as Yahoo bets on open integrations over closed adtech systems.
Retailers could better align ad bids with margin goals as the partnership merges sponsored placement decisions with organic product ranking.
Trust remains thin in programmatic curation, with 60% of buyers unsure what they pay for it and 81% citing weak performance.
The system aims to bring military-grade satellite navigation protection to drones, ships and other lower-cost platforms facing rising jamming threats.
Lower-cost drones and other platforms could gain anti-jam protection as Roke says its new system narrows a long-standing resilience gap.
Clearer audio and simpler rollouts are set to help schools and businesses equip Zoom Rooms for hybrid meetings and AI tools.
Meeting rooms with poor acoustics are set to hear clearer speech, as the new array adds AI echo, noise and reverb suppression.
Workers in noisy offices will get clearer calls from a binaural headset built for speech, with noise reduction and multipoint Bluetooth.
Engineers using Moku hardware can now build bespoke test instruments from plain-English prompts, cutting months from development cycles.
Advertisers will soon get broader real-time access to Channel 4's premium video inventory, as Amazon Ads and four other platforms join its network.
Ad buyers and publishers can now manage curated web, mobile and connected TV deals in one system, after beta users reported faster execution.
Resellers will get faster access to licences and support as MadisonAV becomes Audinate's sole local source for core Dante software and adapters.
Advertisers can now measure store visits and sales inside Basis as InMarket widens its tie-up, amid a retail media market nearing USD $70 billion in 2026.
Advertisers gain postcode-level streaming insights across 97% of the UK audience, as fragmented CTV data fuels demand for better measurement.
Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.
Advertisers face a more fragmented audience, as 2026 FIFA World Cup viewing in Singapore is set to split across mobile, laptops and TV.
