ChannelLife New Zealand - Industry insider news for technology resellers
New Zealand

Marketing Stories

Kiwi Stories

Marketing stories

Global Stories

Marketing stories

Assured Data Protection names Gonzalez to wider role
Data Protection

Assured Data Protection names Gonzalez to wider role

The restructure aims to speed Assured's global expansion by aligning product, alliances and marketing around rising demand for cyber resilience.

By Sofiah Nichole Salivio • 3 min read • Yesterday
Navigating data challenges in China's E-commerce market
Customer Relationship Management

Navigating data challenges in China's E-commerce market

Brands risk blind spots and sanctions in China as fragmented platforms and tighter rules make customer data harder to use and move.

By Edmund Ng • 5 min read • 3 days ago
Shirofune adds ChatGPT Ads to its campaign platform
Generative AI

Shirofune adds ChatGPT Ads to its campaign platform

Marketers can now test AI-driven ad placements without adding a separate workflow, as the platform folds ChatGPT Ads into unified campaign management.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
Go Swag raises USD $5m for US expansion with Mercia
Digital Transformation

Go Swag raises USD $5m for US expansion with Mercia

The Glasgow gifting platform plans to add 40 staff and open a Southeast Asia warehouse as it targets a bigger US market.

By Mark Tarre • 4 min read • 3 days ago
The new rules of media investment in an unpredictable economy
Marketing

The new rules of media investment in an unpredictable economy

Marketers are shifting budgets towards flexible channels as inflation and volatile consumer behaviour make fixed media plans harder to defend.

By Ben Baker • 3 min read • 3 days ago
Mailchimp launches Analytics AI & expands integrations
Data Protection

Mailchimp launches Analytics AI & expands integrations

Paid Mailchimp users worldwide can now query campaign performance in plain language as the platform adds Analytics AI and broader app links.

By Karen Joy Bacudo • 4 min read • Last week
AI boosts domain values as trust becomes key online
Digital Transformation

AI boosts domain values as trust becomes key online

Strong domains are set to become more valuable as AI makes it easier for small teams to launch websites and apps, a survey found.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Samsung Ads, Eyeota team up on connected TV targeting
Data Privacy

Samsung Ads, Eyeota team up on connected TV targeting

Advertisers in Singapore, Thailand and the Philippines can now target Connected TV households using Samsung Smart TV viewing data and Eyeota consumer profiles.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Dreame names Cristiano Ronaldo as global ambassador
Smart Cities

Dreame names Cristiano Ronaldo as global ambassador

The tie-up aims to lift the Chinese appliance maker's overseas profile as it broadens into more home products and competes in premium smart tech.

By Joseph Gabriel Lagonsin • 4 min read • Last week
IAG cuts 15 websites to one platform in digital overhaul
Data Analytics

IAG cuts 15 websites to one platform in digital overhaul

Faster site updates and fewer errors should help IAG reach more customers, after it cut 15 websites to one platform and 4,500 pages.

By Mark Tarre • 5 min read • Last week
Google adds AI tools to Asset Studio for advertisers
Personalisation

Google adds AI tools to Asset Studio for advertisers

Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.

By Sean Mitchell • 3 min read • Last month

Stories from Other Regions

Marketing stories

Different Minds names founding partners for launch
Artificial Intelligence

Different Minds names founding partners for launch

Support for neurodiverse talent in ad tech is set to intensify as Different Minds prepares to launch with backing from three industry partners.

By Mark Tarre • 4 min read • 2 days ago
Australians turn to AI as trust gap widens, study finds
Wearables

Australians turn to AI as trust gap widens, study finds

Adoption has surged to 17.4 million users, even as most Australians remain uneasy about tech firms' data use and ad-funded answers.

By Mark Tarre • 5 min read • 2 days ago
Tutorial videos drive Australian purchases, study finds
Customer Experience

Tutorial videos drive Australian purchases, study finds

Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.

By Sean Mitchell • 4 min read • 3 days ago
6pm is UK's busiest hour for online shopping deals
eCommerce

6pm is UK's busiest hour for online shopping deals

Shoppers are far more likely to click through to deals after work, with evening traffic also driving most mobile browsing, Hotukdeals said.

By Mark Tarre • 5 min read • 3 days ago
MC&V wins Canva & Canteen work as AI roster expands
Software-as-a-Service

MC&V wins Canva & Canteen work as AI roster expands

Brands are now demanding AI production partners that can handle approvals, governance and commercial workflows, and MC&V is meeting that need.

By Sofiah Nichole Salivio • 4 min read • Last week
Varn Search Marketing appoints four to leadership team
Data Analytics

Varn Search Marketing appoints four to leadership team

Revenue growth to GBP £1.4 million and 40 new clients have prompted Varn to expand its senior management as search shifts under AI.

By Mark Tarre • 4 min read • Last month