PC Market stories
Gigabyte has expanded its PC hardware line-up with new AI systems, gaming components and design-focused builds under its Enter Infinity.
Targeting students and younger professionals, the new model starts at Dell's lowest XPS price yet while keeping touchscreen and Wi-Fi 7 standard.
Higher average selling prices are offsetting weaker demand, lifting European notebook revenues 12% in early Q2 despite falling unit sales.
The move broadens Arm-based computing into budget PCs, as Qualcomm targets student and small business buyers with all-day battery life and AI features.
HP is betting buyers will pay more for local AI processing and premium portability as it rolls out pricier PCs across both markets.
Buyers across Europe are trading up to higher-spec refurbished notebooks, lifting revenue 10% even as unit sales stayed broadly flat.
Consumers are prioritising pricier PCs over phones, as higher component costs and longer upgrade cycles lifted retail tech revenues across Europe.
Buyers in Australia and New Zealand will get a year of Surfshark One on selected Gigabyte notebooks, adding security value worth more than AUD $170.
Rising short-form video and vlogging demand helped the category reach 16.65 million units, putting pressure on traditional cameras and margins.
Higher component costs and shortages are set to curb demand, with regional PC shipments forecast to drop to 92.0 million units in 2026.
Global PC shipments are set to slump 12% in 2026 as memory shortages push component costs sharply higher and force up system prices.
IDC warns memory shortages and supply constraints will drive a steeper 2026 fall in PC and tablet shipments, even as market value rises.
Australian buyers now have access to HP's new AI-enabled PCs, with premium models starting at AUD $2,899 and topping out at AUD $6,500.
The wins could bolster Gigabyte's premium motherboard push, with the four boards now on sale in Australia through authorised retailers and distributors.
Students and gamers in India can get up to 24-month EMI plans, extra warranty and backpack bundles on selected MSI laptops.
Compact PC builders in India gain more choice as the new cabinets support standard parts, better airflow and budget upgrades.
Rising device prices and tight budgets are pushing more firms towards monthly finance, giving resellers steadier upgrades and richer service sales.
India's PC builders get two new air coolers, one with a real-time temperature display, as Consistent widens its components range.
UK PC retail slumps with sales down as much as 26%, while Germany and France surge ahead, widening Europe's consumer tech divide.
Consistent expands its PC hardware range in India with IcePulse 240mm and HydroCool 360mm ARGB AIO liquid CPU coolers for gaming rigs.
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