Prophet stories
Only 19% of senior marketers say the C-suite links brand equity changes to business outcomes, exposing a gap in strategy execution.
Worries over accuracy and human skills are tempering the rapid rise in personal use of generative AI, despite wider adoption across five markets.
Agency leaders are being pushed to rethink billable-hour pricing as AI shortens production cycles and obscures how work is measured.
Marketers under pressure to prove commercial impact get a new toolkit as Prophet says attribution dashboards miss much of brand activity’s effect.
Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.
Prophet AI offers businesses real-time insights by simulating their operations through a digital clone, enabling decisions via simple conversational queries.
Prophet appoints James Sawyer as VP Sales and Partnerships to boost growth and predictive decision intelligence in Sydney and Brisbane markets.
Prophet appoints Claudia Kidd as Strategic Growth Lead to drive expansion across ANZ, adding six new roles amid rising client demand in marketing sectors.
Matthew Winter has been appointed Head of Engineering at Prophet, enhancing its data ingestion capabilities as the company experiences significant growth.
Security teams could close coverage gaps faster, as Prophet's new tool uses past investigations to write and test detections automatically.
Rapid enterprise growth has pushed the decision intelligence company to bolster marketing science and cloud operations as customer numbers jumped 309%.
Marketers are under pressure to prove returns sooner, driving demand for tools that test ad spending before budgets are committed.
Its US push gains senior marketing firepower as the Melbourne-based firm seeks to win finance teams wary of wasted ad spend.
A cross-channel analysis suggests advertisers may be undercounting the role of media, with brand and economic factors accounting for much EV demand.
In cloud‑native DevOps, transparency-not raw speed-now determines how safely, cheaply and reliably teams can scale complex systems.
Prophet bolsters its AI decision intelligence platform with senior engineering hires to drive product innovation and meet rising demand.
Prophet appoints data scientist Rachel Scott as Head of Marketing Science to lead customer-facing decision science and marketing effectiveness.
Decision intelligence firm Prophet strengthens Australian sales push, adding senior hires to drive onboarding and revenue growth in Sydney, Melbourne.
Prophet has appointed Bec Geyer as Head of Talent and People to lead recruitment and development amid rapid growth in its decision science and tech teams.
Phil Davis, Google Cloud VP, joins Prophet's advisory board to boost global growth and guide enterprise market expansion and strategic partnerships.
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