A10 Networks gets channel DNA

Application networking vendor A10 Networks is expanding its ANZ channel, appointing DNA (Digital Networks Australia) as a distributor here.

The two companies will jointly implement channel development and marketing programmes focused on recruiting new channel partners and accelerating business growth for existing partners.

DNA will handle A10 Networks full range of application networking solutions. Munsoor Khan, DNA director, says the new deal 'plays to our key strengths of providing high quality network infrastructure, security and intelligence solutions'.

Khan says initially DNA engineers will be certified on A10 technology, with those engineers then used to enable channel partners. Finally workshop sessions will be held to ensure DNA's partners are ready to work with customers.'

“We plan to work very closely with A10 Networks to generate end-user leads for the channel, by running workshops, roadshows and raising awareness in the marketplace of what the company has to offer,” Khan adds.

A10 Networks says it is expecting 'rapid and continuing business growth' on the back of the deal, which it says will allow it to accelerate its expansion in New Zealand and Australia.