Acronis signs ANZ retail distribution deal

Backup and recovery solutions provider Acronis has signed a distribution agreement with Mindscape.

Under the deal Mindscape will distribute and market Acronis’ consumer products into the retail and reseller channels in Australia and New Zealand.

The range includes Acronis True Image Home 2011, Acronis True Image Home 2011 Plus and Acronis True Image Home 2011 Family Pack (for 3 PCs).

All products are currently available through major retailers and resellers in ANZ, says the firm.

"We are thrilled to add such a recognisable and trusted brand like Acronis to our software portfolio,” said Tonia Velasco, General Manager - Sales and Marketing at Mindscape Asia Pacific. "Aligning ourselves with one of the best solutions for backup and recovery extends our business into a growing market which we are very excited about.”

Karl Sice, General Manager – Pacific at Acronis, said, "The decision was easy with Mindscape’s diverse portfolio and years of experience in consumer software distribution and republishing. We look forward to working with Mindscape to continue to grow and build on the success of the Acronis brand in ANZ through the retail and reseller channels.”

Back in March Acronis launched a new subscription-based, licensing model targeting managed services providers.