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Adobe comes out top of the vendor web analytics shop…

Adobe has been recognised as a leader in Web analytics, with the company coming out on top among a group of select vendors in the independent Forrester Web Analytics Wave Report.

Adobe Analytics, the data and analytics backbone of Adobe Marketing Cloud, was positioned highest in current offering, strategy and market presence and achieved top scores in 66 out of 75 criteria overall.

“Adobe has set high expectations with its vision of making sophisticated analytics available and valuable to all marketers,” the report states.

According to Forrester, Adobe has packaged Web analytics into a “broader digital analytics offering that is a constituent of a broader digital marketing ecosystem.”

“We believe our strong position in the leader’s section of the Forrester Wave validates why the world’s best-known brands and leading marketers rely on Adobe Analytics, the core of Adobe Marketing Cloud, to drive their digital marketing,” says Bill Ingram, vice president, Adobe Analytics, Adobe.

“Our relentless pace of innovation is extending Adobe’s lead in enterprise analytics and empowering our global customers with the tools and capabilities required to take immediate action on their data.”

Adobe Analytics is used by many of the world’s leading digital marketers from companies including Audi, Conde Nast, CSC, Lenovo, Rakuten, Redbox, Skullcandy, Starwood Hotels, and thousands more.

“Adobe is one of Lenovo’s valued business partners – helping Lenovo to gain a 15-fold return on our investment,” adds Ashish Braganza, director, business intelligence, Lenovo.

“I am impressed with Adobe’s current product strategy, including that for Adobe Analytics.

“Adobe’s ability to listen to its customers and adjust the roadmap accordingly is extremely valuable and really makes for a great relationship.”