“Digital transformation may be a buzzword, but companies are trying to adapt and compete in this changing environment.”

40% of local consumers think the promotional offers they receive just aren’t the right ones for them. That figure is higher than the global average of 33%.

Three of the five awards were given to Australian companies at the 2019 ceremony held in Hong Kong.

“We are continuing to evolve and grow our ecosystem to integrate the best partners and tools."

With the acquisition of Allegorithmic, Adobe takes on the industry leading 3D textures and materials creation software for Creative Cloud.

"We’re excited to bring these two best-in-class solutions together, making it easier for Nintex’s global partner network to transform digital document workflows.”

Adobe has revamped its Adobe Experience Cloud to offer customer experience management (CXM) capabilities that draw on AI and machine learning technology.

UNSW aims to boost its existing set of marketing, web, and media analytics tools.

“Qrious will enable enterprise customers to get the most out of Adobe Experience Cloud and provide valuable on-the-ground expertise."

It's now time to make every business an 'experience business', Adobe says.

"Enterprise customers can now use our tools to quickly turn around engaging experiences for their customers."

Adobe recently made several major appointments to its Australia and New Zealand leadership team, reaffirming their goal to expand in the region.

Techday recently had the opportunity to attend Adobe MAX in Los Angeles, here are some of our favourite moments.

Adobe announced global pay parity between women and men, delivering on a commitment the company made earlier this year.

"Cinamaker’s mobile-native technology for video production and live streaming is an exciting solution for our video customers."

Adobe believes AR could shake the foundations of the creative industry.

Premiere Rush gives you the power to capture, create, and deliver online content no matter where you are. 

"You will be able to open and edit a PSD on an iPad, using the same tools you are familiar with on the desktop."

As brands continue their transitions into experience-driven businesses, they’ll increasingly look to their agency partners to help solve major challenges.

Adobe announced major updates to Creative Cloud applications including Photoshop CC and Adobe XD.

"Consumers expect every interaction with a brand to be contextual, intuitive and meaningful, but companies have struggled to consistently deliver."

Including improvements to PDF share and review services, touch-enabled editing on tablets, and PDF signing across devices.

The three tech titans have made a major announcement reflecting their view of data inter-operability in the future.

Adobe is handing over US$4.75 billion (NZ$7.1 billion) to acquire B2B marketing cloud firm Marketo