Adobe opens up NZ distribution

After a thorough review of its New Zealand distribution strategy, Adobe has decided to allow Ingram Micro and Express Data, its two distributors, to sell the entire range of Adobe products.

Previously certain distributors could only sell certain products, but the decision allows the two distributors to have access to the full range of products, including the Adobe Student product.

The change was made after feedback from Adobe resellers emphasised the need for distributor choice and feedback from distributors who wanted to increase their focus on Adobe.

“We made the decision to open up distribution to be able to sell all Adobe products based on the fact that we wanted to give resellers the choice as to who they deal with, rather than Adobe dictating that choice,” said Chris Gray, New Zealand Sales Director for ANZ.

He added: “We want to make it as simple as possible for them, so that they too can have easy access to the entire range of Adobe products.”