Adobe is welcoming Colin Rebairo as its New Zealand country manager, following continued momentum in the local market. Rebairo will report to Adobe's ANZ enterprise sales director Scott Dawes.
Rebairo brings more than 20 years of experience in business transformation, as well as CX and marketing automation. As the driving force behind Adobe's presence in the country, Colin will build and guide the New Zealand team to provide the tools local businesses need to design and deliver compelling digital experiences.
“I am delighted to join a company that is growing exponentially due to its product capability and CXM dominance,” comments Rebairo.
“To join Adobe at this time and forge a team on the ground who can help New Zealand organisations fully understand the true cost-effective power of Adobe's global leading software is extremely exciting. I'm also looking forward to supporting our partner eco-system who are instrumental to our NZ customers realising the successes seen by so many of Adobe's customers around the world.
The announcement of this appointment comes as over 4,000 business leaders, marketers and creative professionals gathered in Sydney, Australia at Adobe Symposium Sydney in late June.
Of those professionals, a large group of Adobe's New Zealand customers attended the event, including Westpac NZ, and Xero.
Xero marketing director Vladka Kazka participated in the digital experience keynote, while product and partner marketing campaign manager Tara Bowker discussed AEM + Target tips and tricks.
Westpac NZ customer relationship marketing manager Jo Bailey and customer lifecycle marketing manager Dino Liguori discussed the best practices for success in digital transformation and customer experience management.
Read more of our Adobe Symposium 2019 coverage below: