Tony Marshall has been appointed Vice President and Managing Director for Asia Pacific by Agilysys, a world-leading provider of hospitality software solutions and services. As the company experiences strong demand for its Property Management Systems (PMS), Point-of-Sale (POS) and Inventory and Procurement (I&P) solutions in the Asia Pacific region and beyond, Marshall has been selected to direct its regional growth strategy.

Marshall, a veteran in the hospitality and travel industry, brings over two decades of experience with hospitality technology companies in Asia Pacific and the Middle East. Since becoming a part of Agilysys in 2022 as Regional Director, he has significantly expanded the company's footprint in key markets such as Australia, New Zealand, South Korea and Singapore.

Discussing Marshall's appointment, Ramesh Srinivasan, President and CEO of Agilysys, states, "Tony’s proven track record of building strong customer-focused teams equips us to identify and serve hotels and resorts looking to modernise their technology systems to better meet the demands of discerning guests and top-performing employees."

Based in Singapore, Marshall has been tasked with raising awareness of Agilysys' state-of-the-art hospitality software and solutions across the Asia Pacific. To this end, he has begun assembling a team of local hospitality specialists, initiating key roles such as a Director of Sales for Australia and New Zealand, and a Regional Director of Sales for South-East Asia.

Expressing his enthusiasm for the new role, Marshall says, “I am excited to take on this challenge as we continue to expand across the Asia Pacific. There is tremendous greenfield opportunity in the APAC as the hospitality industry in the region continues to accelerate adoption of state-of-the-art technology. With our increased focus in this region, I am confident we can help hoteliers delight guests and empower front line staff to deliver an exceptional Return-on-Experience and forge lasting guest loyalty.”

The hospitality industry in Asia Pacific shows an upward trend with a 13% year-on-year growth in hotel occupancy levels in 2023, and further rise predicted for 2024, particularly in luxury segments. Hotels and resorts in the region are increasingly turning to technology partners, like Agilysys, to meet rising guest expectations, leverage end-to-end solutions, increase per-guest revenue and win return visits.

With its wide range of hospitality software and singular focus on the hospitality sector, Agilysys optimises the entire guest journey, driving revenue, enhancing guest loyalty and boosting efficiency.