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Amperity gains AWS Advertising & Marketing Technology Competency recognition
Mon, 11th Dec 2023

Amperity, the consumer brand-focused, AI-powered enterprise customer data platform (CDP), has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency. The recognition highlights Amperity's expertise in providing customers with advanced audience and customer data management solutions, particularly utilised by marketers and digital agencies.

The climax comes at a time when advertisers and marketers are seeking to leverage the cloud for innovation, and to achieve digital transformation. The AWS Advertising and Marketing Technology Competency Programme recognises partners, like Amperity, who offer services and solutions specifically designed to meet these requirements. Partners validated by AWS under this programme provide solutions and services to customers spanning advertising agencies, marketers, publishers, and advertising and marketing technology providers, among others.

Earning the AWS Advertising and Marketing Technology Competency sets Amperity apart as an AWS Partner Network (APN) member with demonstrated technical proficiency and proven customer success in deploying cloud solutions on AWS for the advertising and marketing industry. This program spotlights AWS Partners who can provide cloud services powered by AWS, with the required domain knowledge to do so. To obtain the AWS Advertising and Marketing Technology Competency designation, AWS Partners must undergo an in-depth technical evaluation by AWS solution architects, in addition to having verified customer references.

Reflecting on this achievement, Derek Slager, Co-Founder & CTO at Amperity, said, "Our North Star in this journey is to build future-proofed, first-party data solutions. The industry is experiencing a fundamental shift affecting both customer acquisition and retention. We are privileged to play a key role in helping brands to get closer to their customers, understand their needs, and build trust in a digital age where privacy is paramount."

Further expressing the company's pride in this recognition, Slager added, "We are proud to achieve the AWS Advertising and Marketing Technology Competency, which recognises our ability to support scalable solutions where privacy, security, and exceptional customer experiences can coexist, driving unparalleled growth."

The AWS Competency Program aids customers in pinpointing validated AWS Partner solutions and services for specific industry use cases. It enables scalable, flexible, and cost-effective solutions for enterprises ranging from startups to global organisations. To support the seamless integration and deployment of these solutions, the AWS Competency Program highlights solutions and services offered by AWS Partners, like Amperity, in the AWS Data Exchange and AWS Marketplace.