Atturra expands Infor partnership with new reseller deal in ANZ

Atturra has been appointed as an Infor M3 reseller across Australia and New Zealand, expanding its ongoing business partnership with Infor in the region.

The announcement builds on Atturra's previous role as Infor's alliance services partner in Australia, a relationship that began in 2022. Over the past three years, Atturra has supported local government and public sector organisations using the Infor Pathway solution, focusing on streamlining council processes, regulatory service, client service, and digital transformation efforts.

Expansion into new sectors

The new appointment will see Atturra now working with mid-market enterprises across sectors such as food and beverage, distribution, equipment, fashion, and industrial manufacturing. As an Infor M3 reseller, Atturra will provide both pre- and post-sales technical expertise, alongside support for deployment, to facilitate more strategic and efficient operations for enterprises utilising Infor's ERP cloud software.

Infor M3 is a cloud-based enterprise resource planning (ERP) system designed for manufacturers and distributors. The platform provides tools for managing complex operations across multiple business units, countries, and sites, all under a single interface. Infor M3 and associated CloudSuite industry solutions offer features tailored to help specific sectors run their businesses more effectively and adapt to market demands.

This latest development in the relationship follows Atturra's acquisition of ComActivity in 2024, a business with prior experience, market momentum and successful deployments for Infor M3 customers.

"We are excited to partner with Infor and look forward to bringing our existing expertise in servicing the mid-market to organisations requiring the combination of deep industry and market knowledge as well as a reliable delivery partner with strong change management and IT adoption expertise," said Aaron Likely, Executive General Manager of Business Applications at Atturra.

At the same time, we look forward to further building out our manufacturing ERP technology client base by tapping into the leading-edge solutions powered by the Infor M3 best-in-class product solutions suite to create even more value for clients. We're delighted to work with a brand of Infor's calibre - known for its reliability, visionary roadmap, and strong partner retention rate.

Support for digital transformation

This expanded relationship allows Atturra to combine Infor's ERP technologies with additional services, such as integration, managed support, and business process improvement. Atturra's complete service delivery model and experience across various industries are aimed at helping clients maximise the value from their ERP investments, with the flexibility to tailor and scale solutions according to client requirements.

Terry Smagh, Senior Vice President and General Manager for Asia Pacific and Japan at Infor, explained the motivations behind the partnership expansion.

We deepened our relationship with Atturra based on its industry knowledge, technical strength, and end-to-end service capability. Together, we'll broaden the partner channel, extend our customer reach, and deliver greater measurable value to supply chain and manufacturing businesses across Australia and New Zealand. This collaboration ensures customers gain access to local expertise, purpose-built solutions, and ongoing support, helping them accelerate digital programs, build resilience, and drive long-term growth in a rapidly changing market.

Atturra's focus as a reseller will involve supporting customers in leveraging new opportunities in artificial intelligence, machine learning and advanced analytics, along with Infor's cloud technology. According to the parties, the partnership aims to provide organisations with both the technical capabilities and local service delivery they require for digital advancement.

The appointment marks a further step by Infor to strengthen its partner channel and to provide businesses throughout Australia and New Zealand with access to industry-focused cloud solutions and expertise.