Avidly acquires APAC leader Hype & Dexter to expand global presence

Avidly, the globally recognised 4x HubSpot Global Partner of the Year, has confirmed a deal to acquire digital transformation agency Hype & Dexter, the APAC region leader, and itself a four-time winner of the HubSpot APAC Partner of the Year accolade.

By consolidating resources, this strategic alliance considerably boosts Avidly's global presence. Trading from offices in Australia and New Zealand, Hype & Dexter is now set to join Avidly's international team of over 300 creative, martech and HubSpot professionals, specifically collaborating with the Avidly HubSpot Solutions business division.

This pivotal acquisition extends Avidly's influence into the APAC territory, following a sequence of the agency's earlier mergers and corporate acquisitions in Europe, the Middle East, Africa, and North America. Additionally, it will strengthen its already established network of studios, which includes multiple office locations, such as Finland, Denmark, Germany, Norway, Sweden, the UK, and Canada.

When contemplating their new alliance, Ryan Watkins, CEO of Hype & Dexter, commented: "Avidly stands out as a leader in the HubSpot partner space. In the APAC region, we have ambitions for global service; our CRM clients, in particular, are demanding it."

"Partnering with the largest and the most well-spread partner allows us to service markets in the US and Europe, in addition to aligning our companies' cultures."

Jesse Maula, CEO of Avidly, also stated that Hype & Dexter was "a leader driving change and growth via digital transformation and HubSpot with a strong track record of innovation."

Maula added that their "products and services are highly complementary to ours, and this acquisition will create a powerful new company that can better serve our customers. We are also excited to welcome the Hype & Dexter team. They are a talented and passionate group who share our vision for the future."

Rikki Lear, HubSpot Solutions Business Unit Leader at Avidly, also shared the excitement of the acquisition, appreciating the wealth of infrastructure and marketing skills Hype & Dexter would bring to the company. Lear stated: "I've met the team, and they're fantastic people, and I'm really looking forward to welcoming them on board, it's an exciting day for Avidly."

By securing a total APAC region presence, Avidly moves from strength to strength in HubSpot implementation skills. Hype & Dexter delivered the largest CRM migration and HubSpot implementation project, cementing the company as an industry leader.

By pooling Hype & Dexter's experience and Avidly's current expertise, this proximity to HubSpot customers will facilitate the delivery of such large-scale projects more frequently.

Acknowledging their shared culture, John-Matias Uuttana, Board of Directors Chairman, Avidly, said: "Hype & Dexter not only share our values, culture and vision for helping customers but are also perfectly placed in the APAC region, both literally and figuratively, to accelerate our shared global growth aims."

With this acquisition, Avidly is poised to better serve its APAC region customers, both culturally and geographically, enhancing its industry-leading scale and proficiency and breaking new ground.