Story image

Binary Tree zeroes in on APAC with new managing director appointment

04 May 2017

Binary Tree recently announced the appointment of Stefan af Biur as managing director to accelerate company’s growth in the Asia Pacific (APAC) region.

The business is a major player in the messaging migration and integration market of digital transformation, and affirms the new post underlines the Binary Tree’s focus on helping clients navigate the region’s unique business challenges and changing market landscape.

Previously, af Biur served for six years as Binary Tree’s general manager of Europe, the Middle East, and Africa. According to the company, during his leadership Binary Tree grew the region by 500 percent and strengthened ties with major partners like Microsoft and HP.

Af Biur’s new position will revolve around managing all business development across APAC and strengthening Binary Tree’s portfolio of enterprise clients.

In this role he well be charged with leading all personnel across the region while driving sales and strategic partnerships, which include global system integrators such as Microsoft, HP, Fujitsu, and Avanade.

Chief revenue officer at Binary Tree, Ryan Niemann says they are thrilled to be bringing af Biur to the region.

“The Asia-Pacific region is one of the fastest-growing cloud markets and as we continue to scale our business, it makes sense for us to have a strong leadership presence overseeing that region,” says Niemann.

“I am confident that Stefan’s extensive business development expertise and breadth of digital transformation knowledge will be an invaluable asset to clients and partners as we continue our rapid growth.”

Before Binary Tree, af Biur was working with Microsoft customer advocacy and technology management, helping to win competitive deals by educating and influencing customers, partners and sales resources around the world.

“I am thrilled by my appointment to managing director for the Asia-Pacific region and am eager to contribute to Binary Tree’s aggressive growth strategy,” says af Bjur.

“Binary Tree is a clear global digital transformation leader in the field of enterprise email, applications and directory migrations and I’m proud to be part of such a well-respected company that strives for constant innovation and excellent service to clients.”

Platform9 and Intersect partner to bring unified cloud to A/NZ
“For Intersect, Platform9 represents the single most strategic solution to a set of challenges we see expanding across the board."
Gartner: AI to reduce project management workload
80% of the work performed project management teams will be taken over by AI by 2030, starting this year.
Microsoft Teams’ eight new and upcoming features
After taking Best in Show at Enterprise Connect, Microsoft Teams will be seeing eight new capabilities over 2019.
IDC: NZ's PC market surprise growth will not last
Despite the growth witnessed at the end of 2018, IDC predicts that New Zealand’s traditional PC market in 2019 will decline by -4.4% YoY.
OutSystems and Boncode team up for better code analysis
The Boncode and OutSystems alliance aims to help organisations to build fast and feel comfortable that the work they're delivering is at peak quality levels.
Vector penalised $3.5 million for excessive levels of power outages
''Given the impact electricity outages have on consumers and businesses it is crucial that lines companies have systems in place to identify and manage the risks present in their networks."
Digital spending to hit US$1.2 trillion by 2022
A recent study by Zinnov shows that IoT spend reached US$201 billion in 2018 while outsourcing service providers generated $40 billion in revenue.
Microsoft offers Government free digital skills training
Upwards of 60 workshops will be offered, aimed at giving staff a vital grounding in cloud technologies, artificial intelligence and other skills.