04 May 2017
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Binary Tree zeroes in on APAC with new managing director appointment

By Ashton Young

Binary Tree recently announced the appointment of Stefan af Biur as managing director to accelerate company’s growth in the Asia Pacific (APAC) region.

The business is a major player in the messaging migration and integration market of digital transformation, and affirms the new post underlines the Binary Tree’s focus on helping clients navigate the region’s unique business challenges and changing market landscape.

Previously, af Biur served for six years as Binary Tree’s general manager of Europe, the Middle East, and Africa. According to the company, during his leadership Binary Tree grew the region by 500 percent and strengthened ties with major partners like Microsoft and HP.

Af Biur’s new position will revolve around managing all business development across APAC and strengthening Binary Tree’s portfolio of enterprise clients.

In this role he well be charged with leading all personnel across the region while driving sales and strategic partnerships, which include global system integrators such as Microsoft, HP, Fujitsu, and Avanade.

Chief revenue officer at Binary Tree, Ryan Niemann says they are thrilled to be bringing af Biur to the region.

“The Asia-Pacific region is one of the fastest-growing cloud markets and as we continue to scale our business, it makes sense for us to have a strong leadership presence overseeing that region,” says Niemann.

“I am confident that Stefan’s extensive business development expertise and breadth of digital transformation knowledge will be an invaluable asset to clients and partners as we continue our rapid growth.”

Before Binary Tree, af Biur was working with Microsoft customer advocacy and technology management, helping to win competitive deals by educating and influencing customers, partners and sales resources around the world.

“I am thrilled by my appointment to managing director for the Asia-Pacific region and am eager to contribute to Binary Tree’s aggressive growth strategy,” says af Bjur.

“Binary Tree is a clear global digital transformation leader in the field of enterprise email, applications and directory migrations and I’m proud to be part of such a well-respected company that strives for constant innovation and excellent service to clients.”

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