Company unveils new initiatives designed to maximise profitability across its channel partner network.

The first initiative is a 10 GbE migration rebate program to help channel partners provide end-user customers with a high performance, cost-effective solution to future-proof their networks.

Up next is a new initiative designed to help partners sell into certain vertical markets across Asia Pacific, specifically in healthcare, public sector, higher education, media and digital entertainment areas.

“The Brocade APN program has truly made significant progress over the course of the past year and I am pleased that we continue to attract and retain the best channel partners in the industry,” said Charlie Foo, Director of the Partner Business Group for Asia Pacific at Brocade.

“Looking ahead, Brocade recognises the tremendous opportunity before us to provide best-in-class solutions based on our industry-leading, end-to-end networking infrastructure products. As a result, we will continue to develop innovative program enhancements that help channel partners gain significant value,” he added.