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Change will bring opportunity in 2012: EMC

12 Jan 2012

The year ahead could be a bonanza year for the reseller channel, according to one industry executive.

Clive Gold, EMC Australia and New Zealand marketing CTO, is predicting significant changes in the next 12 months, from hot new jobs in data science to increasing competition in the enterprise space. And he says change spells good news for resellers.

"There is massive change happening in IT,” Gold says, "and the thing is that whenever there is change there is massive opportunity for the channel.”

Among the trends which will provide big opportunities for resellers is the increasing move to virtualisation.

"Lots of organisations have started virtualising their environment, but New Zealand is a little way behind. Those who have started the virtualisation process will extend it to more mission-critical systems, while laggards will have to catch up quick.

"Either way, there will be plenty more opportunities out there.”

The UFB rollout will also bring opportunities for savvy resellers.

"There will be more opportunity to move to managed services, or cloud services. And in that case, organisations really will need to rely on someone to give good advice on assessing what the different managed service providers are offering – and that’s always a good place for the channel to step in and become the trusted advisor.”

You can read the full interview with Clive Gold in the February issue of The Channel. Go here to subscribe.