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Citrix looks to boost partner sales in Asia Pacific with two appointments

Citrix has made two channel leadership appointments to better develop operations in Asia Pacific and Japan.

Manish Sharma has been appointed as vice president of partner sales for the Asia Pacific and Japan (APJ) region. In this position he will report to Craig Stilwell, senior vice president of worldwide partner sales at Citrix.

In his new position, Manish will be responsible for the Citrix partner ecosystem in the Asia Pacific and Japan. He will oversee the growth of the channel business and be responsible for driving value for partners in the region.

Citrix vice president of partner sales for the Asia Pacific and Japan (APJ) Manish Sharma says, “Having been part of the Citrix channel ecosystem for the last 15 years, I’m thrilled to join Citrix at this exciting time; to cultivate the company’s partner ecosystem, drive the channel strategy and accelerate the adoption of Citrix products.”

He says, “Citrix is a world-class enabler of digital business with solutions that deliver the experience, security and choice that people and organisations need to innovate, engage customers and be productive - anytime and anywhere.

“I look forward to working with our partners and mutual customers achieve their digital transformation goals.”

Manish has prior experience in business and strategic channel development across different regions. He has more than 30 years’ experience in channel sales and business across the APJ region and has worked in and travelled to every country in the APJ region, which lends itself to understanding how each market and environment operates.

Prior to joining Citrix, Manish spent the last 15 years working as a technology partner of Citrix, leading sales operations of NComputing and Wyse across the Asia Pacific and Japan region. In his new role, Manish will be based in Singapore.

In addition to Manish joining the Citrix team, Srinivas Nadesan was appointed as regional channel director for Asia (ASEAN & Korea) at Citrix.

Srinivas Nadesan will report directly to Manish Sharma. In this role Srinivas will lead the company’s channel strategy and partner ecosystem growth across the Asia region, covering ASEAN and Korean markets. He will work closely with partners, distributors and system integrators to accelerate the adoption of Citrix innovations and drive relevance for the Asia market place.

Srinivas Nadesan brings more than 19 years’ of experience in channel and sales management across APJ, ASEAN and Singapore.

Most recently, he has served as director, ASEAN channel sales and alliances for Riverbed. Sri has also held multiple leadership roles at Cisco across strategic alliances, enterprise and commercial sales, managed service businesses and developed key partnerships and alliances for the business, during the 13 years he spent with the company. Sri will also be based in Singapore.

Sharma says, “ASEAN and Korea region covers a complex range of customer needs, Srinivas brings exceptional experience and knowledge of the region.

“Srinivas will work with our partners to drive relevance in the market and support our partners and mutual customers to drive their businesses forward.”