cl-nz logo
Story image

Connector Systems steps up channel enablement in 2012

15 Mar 2012

Smarter resellers make better sales more often. That’s a mantra which IT distributor Connector Systems has taken to heart as it continues to invest heavily in channel enablement, bringing out two top executives this February and scheduling a raft of training events and incentive programmes for the coming weeks.

The CEO of Ruckus Wireless, Selina Lo, as well as Brocade VP of Worldwide Channels Barbara Spicek, visited Auckland and spent time sharing their insights with local resellers. Ruckus is recognised as a provider of high-end wireless networking solutions for business, while Brocade is focused on data and storage networks. Both solutions sets are distributed by Connector Systems; you can read our interview with Selina Lo here.

With the continued demand for connectivity and the masses of data generated on a daily basis, the relevance of these vendors and their solutions continues to escalate in markets around the world. That much was evident in reseller interest: the executives presented to full-house audiences.

Training and certification remains an essential component of resellers’ ability to create end-user value. In that vein, Connector Systems presented a SonicWALL seminar in early March at which Global Product Manager Florian Malecki was guest speaker. The recent acquisition of this security vendor by Dell has piqued interest in its solutions – and how these will be integrated into Dell’s lineup. In addition to the seminar, SonicWALL training took place at Connector Systems' recently-opened Wellington offices.

Meanwhile, further news is that Ruckus Certified Network Administrator training is scheduled for Christchurch and Auckland at the end of March and in early May.

Additionally, Connector Systems has kicked off the Aastra 400 Reseller Recruitment Programme; Aastra provides voice and video communications solutions. Technical Training in Auckland is planned for 16-22 April. Meanwhile, the next Certified Technical Training Schedule for interconnect vendor Molex will be released in March for Auckland, Lower North Island, Christchurch and Dunedin.

Incentives and promotions

With a broad portfolio of specialist networking solutions, Connector Systems is focused on demand generation while also incentivising resellers with a range of promotions. Growing reseller support for Cambium Networks, the company is running a limited time promotion on all point-to-point and point to multi point links with a cash incentive for every unit sold in March. It is also seeking to expand reseller support for Cambium solutions; interested resellers should get in touch to add this vendor to their portfolios.

A number of promotions are also being launched this March on Australian vendor Alloy Networks, including product bundles, training and instructional webinars. Finally, resellers specialising in the delivery of converged network solutions will appreciate the Connector Systems special promotion on Allied Telesis technologies. Dubbed the ‘2 – 4 – 1 Deal’, which runs to the end of May, buy one new Allied Telesis switch and get the optics at two for the price of one.

Channel enablement, maintains Connector Systems, is an essential distributor role which requires investment in training, market insights and incentive programmes. Together, these activities result in a vibrant and competitive reseller community capable of delivering high-quality, high-performance business solutions to market.

For more about specific offers read Connector Systems March update here.