DealFoundry.com, the IT auction website launched in September, is aiming to make the site more effective for resellers by offering new services.

The site is the brainchild of former Netgear Country Manager James Caldwell and uses a ‘Dutch Auction' method to list products where prices start high and drop over the course of the auction.

Under the new 'store-in-store offerings', users can browse for resellers who are offering the products they want in addition to browsing auctions. When users select a reseller they are redirected to a reseller-branded page within DealFoundry where all of the reseller's auctions are listed.

Or, by adding an HTML tag, resellers can display all of their DealFoundry auctions on their own site. The site will also allow for bulk auction uploads.

“DealFoundry's new 'store-in-store' offering is helping resellers use auctions to find new customers, then building on that initial contact to develop a valuable relationship,” Caldwell said. “We're all about introducing buyers to sellers.

For more information visit www.dealfoundry.com.