24 May 2016
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Dell launches 'Engineers Club' for local channel

By Heather Wright

Dell has launched its Dell Engineers Club for local channel partners, providing additional support and technical training for ‘select’ partners.

The Engineers Club, which Dell says is ‘exclusive’ and targeted at pre-sales and technical executives in ‘select’ Dell channel partners, is designed to enable channel partners to network, exchange ideas and discuss industry trends and best practices.

Geoff Wright, Dell ANZ general manager of channels and alliances, says the club will provide further support to a key part of the vendor’s channel and solidify its position ‘as a leading channel supplier’.

“It is vital that as we continue to evolve, we provide the training required for our partners to continue to exceed customer expectations,” Wright says.

“Through this new club, we are able to recognise our channel partners’ loyalty and reward them accordingly.”

Wright says the Engineers Club ‘is an exciting step in the evolution of the ANZ channel.

Dell says the club will provide the chance to connect with Dell’s technical experts, along with those from other vendors, and learn about the latest technology trends.

A portal will provide online engagement and the program will allow members to move through club ranks of Dell Associate to Dell Professionals.

The vendor says Engineers Club members will be offered online and classroom training courses across a range of technology topics.

“Members can pick training relevant to them and will also have industry experts guiding them based on aptitude.”

As well as Dell software competencies, partner engineers will be able to train in specific practice areas, such as storage, server and networking. Dell says new courses are continually being developed in line with industry trends.

“The Dell Engineers Club is a platform for Dell to provide additional support to select partners by further investing in the development of technical expertise of individual engineers,” Dell says.

“It is also a platform for the company to seek partners’ feedback and views on new Dell solutions and products.”

The Engineers Club started as an Asia Pacific initiative, launching in China in 2012. It has more than 1300 members from markets including India, China, Korea and South Asia.

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