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Distie Soft Solutions rebrands to Bluechip Infotech NZ
Thu, 26th Oct 2023

From the start of November, Soft Solutions will begin a new chapter under a fresh banner, taking on the moniker Bluechip Infotech New Zealand Limited. Soft Solutions, the New Zealand-based distributor of computer products, intends to undertake this name change while ensuring the continuity of its high-quality service to clients.

Effective from November 1st, the firm will shift its identity from Soft Solutions Ltd to Bluechip Infotech New Zealand Limited. There will be no change in the people behind the service, with the products and services remaining unchanged as well. The only difference will be in the name under which business is conducted.

With the completion of the renaming process, the company's website will then be accessible at The existing URLs, as well as, will be redirected to the new websites from November 1st. However, company communication to its client base through will remain seamless during this transition period, despite the move to email from

Whilst the company name is undergoing a transformation, what will remain constant are the dedicated team, the phone contact numbers, and the location. The company will maintain its headquarters at Kingdon Street, Newmarket, Auckland, New Zealand. Soft Solutions Founder, Chris Fitzgerald, will continue to spearhead the running of the Bluechip Infotech New Zealand Limited business.

This change, according to the company, brings with it many exciting opportunities for its team, vendors, and especially its valued customers. All queries regarding this transition are welcomed by the company and can be directed to them for further discussion and clarification.

Looking back, Soft Solutions was established in 1995 and specialises in furnishing solutions that add value for its resellers and their customers. With a focus on security, network management, storage and VoIP, Soft Solutions has maintained its commitment to make it as easy as possible for resellers to purchase the ICT products their clients need. This ethos is expected to continue under the new name, Bluechip Infotech New Zealand Limited.

With this transformation, the company aims to remain a dedicated procurement partner that succeeds when its resellers succeed, all the while adding a fresh dimension to its identity.