11 Mar 2015
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FinancialForce.com delves further into ANZ market

By Catherine Knowles

FinancialForce.com, a cloud ERP provider, is expanding operations in Australia and New Zealand, adding support and sales staff in the region to capitalise on the growing demand for cloud applications.

FinancialForce.com is on the Salesforce1 platform, and plans to work closely with Salesforce as part of its global growth strategy, 

Together they hope to ‘cultivate the region’s growing interest in aligning ERP to Salesforce’s Customer Success Platform, as well as deepen relationships with systems integrators and ISVs to build on the significant momentum in cloud adoption’.

The ERP provider has also signed Pactera Technologies as an implementation partner serving mid-market and enterprise customers in North America and Asia Pacific.

Jeremy Roche, FinancialForce.com CEO, says, “Cloud adoption in Australia and New Zealand is rapidly rising.

“Companies in this cloud-savvy region are realising the need for unified CRM and ERP solutions on one platform – the Salesforce1 Platform – to fully achieve their customer success goals.

“With the front and back office aligned around the customer, businesses can support the entire customer relationship.

“The time is ripe for our expansion into Australia and New Zealand and we are firmly dedicated to continuous growth in this region and expect significant increase in staff during 2015.”

“Salesforce has a strong presence in Australia and New Zealand, and we’re excited about the growth of our partner ecosystem in the region,” says Robert Wickham, RVP APAC, at Salesforce.

“It’s gratifying to see partners like FinancialForce.com recognising the market’s potential, and we look forward to serving our mutual customers together.”

FinancialForce.com has already added several Australian and New Zealand customers including Global Red, ChemDry, Harmoney and MailGuard. 

With its new office in Sydney, FinancialForce.com plans to provide local customers with 24/7 support, in addition to FinancialForce Community, the company’s virtual community site for customers around the world.

This announcement follows a ‘banner year’for FinancialForce.com, having recently reported 91% subscription run rate growth and a $50 million revenue run rate.

It also increased its global headcount by more than 80% year-over-year, from 250 employees at the end of FY 2013 to more than 450 at the end of FY 2014.

Recent strategic hires included John Bonney as chief financial officer and Johnny Ola as vice president of global alliances and business development.

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