In an effort to strengthen and simplify its partner program, Genesys Telecommunications Laboratories recently announced the Gvalidated Application Integration initiative, a major addition to its partner certification options.Gvalidated Application Integration is designed to validate and recognise the applications that partners have developed and successfully integrated with the Genesys platform.  Jason Stirling, Vice President, Australasia, for Genesys, believes the program enhancement to be well in line with the company’s channel model.  “In ANZ, 100% of our business is through channel partners,” he clarified.  “We made that decision 10-11 years ago and stuck to it.  That’s my belief; you’re either in or you’re out.”Stirling’s goal is to eventually have all ANZ partners become Gvalidated as a way to manage and measure the partnerships better.  “It will be better for them and for us,” he stated.  “We can work out where we should invest more or less.”Gvalidation will remain valid for a maximum of two years, as application versions typically change within that time frame.  While the inititive is too new to have any Gvalidated partners at this stage, Genesys anticipates significant interaction.  “In the contact centre business, there are so many niche verticals and applications; there will always been opportunities that need to be integrated,” said Stirling.