HP gets personal again with the channel

With the launch of its Personal Again strategy HP is targeting the 300,000 small to medium businesses in New Zealand in order to educate them about the value of technology.Already thousands of businesses have received personalised material inviting decision makers to sign up to HPs monthly email letter – Smart Office Times. HP partners play a key role in the campaign and the company is working with its channel to ensure it can provide further education and technology recommendations to SMEs.

As part of this campaign HP took to the streets in a bid to tool-up the channel. Here’s a brief snapshot of the knees-up event in Auckland.