IDC: Google a ‘Leader’ in cloud data analytics

Google has been named a Leader in the IDC MarketScape: APeJ Cloud Data Analytics Platform 2020 Vendor Assessment.

The IDC MarketScape evaluated vendors in Asia Pacific and noted that Google Cloud is built for cloud-native agile and outcome-based digital innovation and product development, and is steadily expanding its customer base from digital natives to very large organisations that are actively working to become Intelligent Enterprises.

IDC describes the big data and analytics software market as "a collection of three functional markets: the applications, the tools, and the platforms for data extraction, integration, governance, movement, curation, analysis, and visualization deployed to support or automate a broad range of strategic, operational, and tactical decision making.

IDC MarketScape's take on Google:

• Google Cloud is built for cloud-native agile and outcome-based digital innovation and product development and is steadily expanding its customer base from digital natives to very large organisations that are actively working to become Intelligent Enterprises. Google is also uniquely positioned by operating its own cloud and network infrastructure. Therefore, it has fuller control in the quest of cost for performance.
   
• Google, and its Cloud Data and Analytics Platform, is recommended for companies that prioritise well-defined large-scale data-driven product innovations and search for upskill opportunities for their workforce.
   
• Google is hiring aggressively in Asia/Pacific to beef up sales, channel networks, and field service and support teams — customer engineers, cloud architects. 
   
• GCP has hundreds of technology and managed service partners covering every country in this region. Partners tend to think of Google more when it comes to AI- and analytics-related innovations.

Some of Google Cloud's cloud data analytics customers include Australia Post, Australia and New Zealand Banking Group (ANZ Bank), Singapore Press Holdings, Tokopedia, News Corp, HSBC, Gojek, and AirAsia, among others.

"We're proud that the IDC MarketScape has recognised Google Cloud's data analytics capabilities and how we are uniquely positioned to help companies prioritise their large-scale data-driven business transformations and product innovations," says Google Cloud Asia Pacific customer engineering director Andrew Hobby.

In the MarketScape report, IDC explains that "Central to an intelligent enterprise is the management and leverage of enterprise data as a portfolio of trusted and operationalized information pipelines. We believe that this inevitably implies the use of platform as a service (PaaS) by the cloud-native architecture precisely because of its unmatched ability to scale in response to changes in enterprise demands.

These platforms "must be integrated across a variety of critical data sources owned by different functionalities. Their tools must be operationally efficient in terms of deployment and orchestration. At the same time, they must be simplified for use ... Finally, they must be accelerated in terms of lowered cost for higher performance.