ChannelLife New Zealand - Industry insider news for technology resellers
Story image
Informatica extends partner program, looks to drive cloud-first success
Fri, 19th Mar 2021
FYI, this story is more than a year old

Informatica continues to invest in cloud customer growth with program enhancements and partner collaborations.

The enterprise cloud data management company states it is looking to drive cloud-first, cloud-native success for its strategic partners and customers.

These partners include Accenture, Capgemini, Deloitte and Cognizant, who choose Informatica as their enterprise cloud data management partner.

With enterprises predicted to increase cloud spending 47% this year, customers are looking to providers for solutions that help them succeed in a digital-first cloud world, the company states.

As a result, Informatica partners are tapping IICS to help customers address the challenges of a modern enterprise, whether that's investing in cloud applications, modernising analytics in the cloud, gaining a 360-degree view of their business, or driving data governance and privacy across the enterprise.

Informatica is announcing three key initiatives to bolster partner momentum: applications and services that support cloud strategies, consumption-based pricing and training and certification for enterprise cloud data management.

Applications and services that support cloud-first, cloud-native and vendor-neutral strategies: Low-code/zero code application development coupled with a modular drag-and-drop interface driven by business processes allows users to stand up non-siloed business applications quickly, the company states.

The code is reusable, vendor-neutral and has built-in data governance, privacy, and cataloging all powered by CLAIRE, the Informatica AI/ML engine.

Consumption-based pricing to enable a phased approach to cloud journeys: Consumption-based pricing provides customers with the agility, resilience and flexibility of cloud, according to Informatica.

By leveraging elastic, consumption-based pricing, customers can grow in the cloud at a pace that makes sense for their business.

In-depth training and certification in enterprise cloud data management: As businesses pivoted to remote working conditions and accelerated cloud transformation initiatives, Informatica established a training series to enable partners to help customers across all industries become cloud-first businesses.

Since its launch in September 2020, nearly 9,000 partners have completed the no-cost, on-demand Foundation Level Certification 100 Series.

The next level, the 200 Series, includes a deeper dive on product architectures, use cases for cloud application modernisation, data democratisation with consideration of data governance and privacy, and 360-degree business views for finance and customer experiences.

Informatica senior vice president global partners and digital transformation Richard Ganley says, “Companies are only 20% on their way to the cloud and we are now poised to see that accelerate in the coming years.

"A cloud-first digital transformation is a complex journey, and as the leader in all five Gartner Magic Quadrant reports, Informatica and its partners stand shoulder to shoulder to help customers solve any challenge."

He says, "We're excited to double down on our partner growth this year with the best technology and best partners globally to give customers the most flexibility and control of their journey to the cloud.

Deloitte Consulting LLP principal, Scott Holcomb, says, “The industry at large is seeing an accelerated interest in moving to the cloud as part of a larger data strategy and the need for an efficient data-led transformation is continuing to grow.

"Deloitte's business acumen combined with Informatica's enterprise cloud data management platform is helping organisations move to a cloud-first, cloud-native strategy quickly and efficiently so businesses can thrive in a post-pandemic world.

Capgemini AI and data engineering offer leader Eric Reich says, “Informatica and Capgemini share a mission to help customers achieve their data-driven cloud transformation goals.

"Informatica Intelligent Cloud Services, coupled with Capgemini's capabilities and accelerators, provides customers the ability to master their trusted and secured data estate and accelerate the speed to business value.

"A common industrialised global approach leveraging the right data management solutions to integrate cloud-based applications with ease and realise enhanced data quality, security, and visualisation.