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Ingram Micro NZ offers resellers Brydge to new revenues

By Heather Wright, Mon 14 Mar 2016
FYI, this story is more than a year old

Ingram Micro New Zealand has added Brydge Keyboards to its distribution portfolio giving resellers new options for iPad keyboards.

Australian-owned Brydge Keyboards provides high-end keyboards for iPad, iPad mini and the iPad Pro.

The new deal will see Ingram Micro NZ targeting the corporate, education and government sectors in New Zealand.

Kelly Eyerman, Ingram Micro New Zealand general manager, says the combination of ‘superb design, coupled with practical every day features’, means Brydge products are a perfect fit for the distributor.

 “Time magazine called Brydge ‘the most laptop-like iPad keyboard around’ and that’s certainly been our experience,” Eyerman says.

“We expect the Brydge product range to be a great hit in New Zealand,” says Eyerman.

Darren Freeman, Brydge Keyboard general manager of retail and enterprise for Brydge Keyboards, says working with Ingram Micro in both Australia and New Zealand will allow the companies to achieve significant economies of scale and alignment of strategies.

“Ingram Micro is the undoubted leader in technology distribution in Australasia and it is exciting to partner with them in the corporate, education, and government sectors,” Freeman says.

He says the deal with Ingram Micro will complement an existing distribution deal with Phoenix Distribution, which provides the Brydge offerings to the consumer electronics retail market.

“We are very excited that through these parternships we can support all key market sectors and concentrate on developing market-leading technology products,” says Freeman.

Brydge has won acclaim for its offerings, and was recently named a CES 2016 Innovation Awards Honoree for its BrydgeMini for the iPad mini 1, 2 and 3, and was also awarded Best iPad Accessory for the new BrydgePro keyboard, designed for the iPad Pro and due to be released in May.

The company started with a splash as one of the most successful Kickstarter campaigns of 2012.

The Kiwi deal builds on an similar deal with Ingram Micro Australia last year.

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