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Jenn McAuliffe joins SmartBear to boost enterprise sales
Wed, 31st Jan 2024

SmartBear, a software development and visibility tools provider, has announced the appointment of Jenn McAuliffe as Senior Vice President of Enterprise Sales. McAuliffe's role is primed to support SmartBear's expected major B2B growth in the wake of the company's impending roll-out of three integrated hubs. These hubs are designed to offer industry-leading API development, testing, and insight readiness across the complete software development lifecycle.

Jenn McAuliffe boasts an impressive track record in senior sales positions, spending over four years at Tamr, a renowned data products leader. She also held Vice President of Sales roles at Datawatch Corporation (currently Altair) for four years, earning a spot on CRN’s prestigious Women of the Channel list. This list recognises outstanding leadership and innovative growth drivers. Furthermore, McAuliffe served as the Vice President of Sales at Sonian (now Barracuda Networks), as well as the Director of Cloud Consulting Sales at IBM/Platform Computing. Her most recent position was the Chief Revenue Officer (CRO) at Emporia Holdings.

In response to McAuliffe's appointment, Melissa Campbell, CRO at SmartBear, expressed her excitement. She said, “This is a big growth year for SmartBear as we continue meeting customers’ evolving needs, driving differentiation across all our core product offerings with our three integrated hubs. Our commitment to delivering real customer value always takes centre stage at SmartBear, so we are thrilled to welcome Jenn to lead our enterprise sales team with her exceptional customer-first focus." Campbell is confident that McAuliffe will play a pivotal role in delivering the right solutions for their customers, considering SmartBear's mission to redefine how customers approach building, testing, and releasing exceptional software.

Expressing her excitement about the new role, Jenn stated: "In the software development world, there is not a more exciting, more opportunity-filled place to be right now than SmartBear.” She added she was thrilled to contribute to SmartBear's transformational year, which she believes is not just about unveiling new solutions but also reshaping their customers’ futures. Jenn concluded by expressing her honour at joining a team leading significant positive change in the developer visibility space, always keeping customers at the heart of their mission.

Alongside organic growth, SmartBear is also making strides through strategic acquisitions. Recently, the company acquired Reflect, a no-code, AI-powered testing platform for web applications. This strategic move marks a significant advancement in AI-powered development, further solidifying SmartBear's market positioning.