ChannelLife New Zealand - Industry insider news for technology resellers
Story image
Kaspersky achieves champion status once more in Cybersecurity Leadership Matrix
Tue, 10th Aug 2021
FYI, this story is more than a year old

Kaspersky has achieved champion status for the second consecutive year in the 2021 Cybersecurity Leadership Matrix by Canalys.

The global cybersecurity company attained the ranking with an increase of 12.7% in the overall partner rating. Among others, Kaspersky was the highest-rated vendor by partners across many categories, including pricing, speed, competitiveness, and account management quality.

The Canalys Cybersecurity Leadership Matrix assesses vendor performance in the channel based on feedback from a vendor benchmark over the last 12 months. It tracks technology vendors worldwide, collating the experiences of channel partners when working with different vendors.

The Matrix also does an independent analysis of vendors, including an assessment of vision and strategy, portfolio competitiveness, customer coverage, channel business, M-A activities, new product launches, and new and announced channel initiatives.

The recognition comes during Kaspersky's latest updates to its channel partner experience. These include updates to the company's specialisations, the launch of a new program focusing on enterprise solutions, simplifying its deal registration process, and the launch of soft skills courses to support remote selling.

Within the last 12 months, Kaspersky has undertaken several joint marketing campaigns and made market development funds more flexible, resulting in a growth of executed co-marketing activities.

"We're honoured to achieve another champion ranking in the Leadership Matrix by Canalys and see an increase in the overall partner rating from last year's result," says Kaspersky global head of channel sales, Kirill Astrakhan.

"This reflects our commitment to the success of our channel partners with a clear vision of providing profitability, delivering best-in-class channel support, and making it as easy as possible to do business with us."

Kaspersky says it is committed to enhancing its channel experience and profitability for partners and that it continuously reaches out to them for feedback for improvement.

The company's channel development roadmap is backed by marketing campaigns, partner education programs, incentives, lead management, and dedicated platforms such as the Kaspersky License Management Portal, a marketplace for partners to tap into the business opportunities available.

Kaspersky has been ranked multiple times by Canalys. In February, the analyst firm ranked Kaspersky as number one in the Canalys Worldwide Vendor Benchmark for the second year for the quality of its partner program. The leading channel satisfaction benchmark is an objective comparison of channel partner programs. It measures how vendors perform in several key categories and aims to provide reassurance to the channel when selecting vendors in a range of sectors, including cybersecurity.