Kiwi-based CRM provider Plexure has snapped up a partnership with Current, GE's startup digital energy company.
The two partners will help GE build its 'intelligent environment partner ecosystem' by leveraging Plexure's CRM capabilities across Internet of Things (IoT) retail.
Plexure uses its IoT CRM to generate increases in contextual, personalised and engaging customer experience in any location and at any time. Current is supporting digital energy and data infrastructure that helps retailers make sense of the in-store shopping experience.
The two companies will work on a project that brings both intelligent systems together through marketing and digital technology for retailers and their customers.
Plexure CEO Scott Bradley is excited to be partnering with Current on their IoT retail initiatives.
"Plexure is ideally positioned to help retailers maximize value from GE's Predix platform. Weaving together a seamless view of the customer as they engage digitally and socially, Plexure also reports data from the store-level, which helps generate increased basket value and further engagement while that customer is in the store," he says.
Robin Baker, Current's director of Alliances, Intelligent Environments, echoes the sentiment, commenting on Plexure's functionality and integration.
"Through this partnership, Plexure has access to our Indoor Positioning API, which they have integrated into their IoT-driven CRM to provide promotional materials to shoppers in-store. Plexure's functionality has integrated into Current's intelligent lighting systems – LED systems equipped with sensors and software – for retailers who want geo-based promotional capabilities," Baker says.
Plexure is also listed on the New Zealand Stock Exchange.
