Kogan.com ramps up Kiwi play launching flagship ranges

Kogan.com is aiming to set a new benchmark for 'affordable technology' with the launch of its flagship Kogan Agora range of smartphones in New Zealand.

The Australian online electronics reseller launched in New Zealand last year, with its direct to consumer model bypassing traditional retailers.

Ruslan Kogan, Kogan.com founder and chief executive, says the company has seen 'overwhelming' demand in Australia for the Agora 4G Pro and the Agora Lite.

"[This] resulted in our Kiwi customers inundating us with requests for these products," Kogan says.

The products are designed, manufactured and sold direct by Kogan.

The company's flagship smartphone, the Agora 4G Pro, priced at $329, features a 5.2-inch full HD display, Qualcomm Snapdragon octacore processor and Android's Lollipop operating system. A 13MP rear camera and front-facing 8MP camera is also included and the 16GB of internal storage can be expanded via MicroSD card up to 64GB.

The company claims the phone provides Kiwis with 'unprecedented price for a powerful 4G smartphone to browse the internet at blistering speeds, connect with friends and family or play games on a battery that can be used all day long on a single charge'.

The company is also offering a 'lite' version, priced at $149. The Android Lollipop dual-SIM budget smartphone features a five-inch LCD screen and a 1.3GHz quad-core processor, along with 5MP rear camera and 2MP front-facing camera.

Kogan.com says it is Australia's largest online retailer. Kogan says the company is committed to growing and expanding its product range – which includes 'thousands' of products locally.

Potential customers should, however, note that some of Kogan.com's products are dispatched from international locations, and may incur additional import taxes and duties, with responsibility for the payment of taxes and duties falling on the purchaser.