Medallia launches new partner programme to drive innovation

Medallia has launched a new technology partner programme. This initiative aims to empower independent software vendors (ISVs) and global service integrators (GSIs) to innovate, develop applications, and integrate with Medallia's enterprise experience platform. It is designed to foster innovation, build capabilities, and drive revenue growth for participating organisations.

The new partner programme facilitates ISVs and GSIs in delivering substantial value to joint customers. Medallia's partner portal will be a critical resource, offering marketing, sales, development, and training assets. This comprehensive support is intended to simplify the go-to-market process and ensure swift success for partners.

Brad Macdonald, Vice President of Loyalty at Epsilon, expressed enthusiasm for the programme. "Epsilon is excited to take the first steps towards making our Loyalty solutions and services, which Forrester refers to as, 'a leader with feature rich technology and well-resourced support', available to marketers worldwide via the Medallia platform," he said. "We look forward to utilising Medallia's new partner tools to develop integrations for marketers seeking to deliver value and create more meaningful and personalised experiences for their customers."

In conjunction with the new partner programme, Medallia has also extended its marketplace, Medallia XChange, to partners. This marketplace will provide organisations with access to a wide array of curated partner apps and integrations. Medallia customers can use these resources to enhance their capabilities and transform customer experiences.

Ben Brewer, Chief Revenue Officer at Medallia, commented on the significance of the initiative. "As the leader in the experience industry, our customers trust us to connect them with industry leading partners. We are proud that Medallia XChange will empower our customers to better deliver on their promises with access to an extensive library of curated apps and integrations," he stated.

"With our personalised approach and commitment to partner experience, we enable Medallia partners to deliver exceptional value to our joint customers faster and Medallia customers with top-tier partners to enhance every step of their experience."

The introduction of Medallia's new partner programme and the expansion of Medallia XChange highlights the company's focus on fostering innovation and enhancing customer experiences through strategic collaborations. This initiative aims to create a synergistic ecosystem where partners can leverage Medallia's enterprise experience platform to drive meaningful business outcomes. By offering a practical approach to enterprise experience management, Medallia enables organisations to harness customer and employee feedback for informed decision-making.

The platform integrates real-time analytics and facilitates partnerships with independent software vendors, helping businesses better understand their audiences and address their needs. As companies strive to improve customer satisfaction and engagement, Medallia provides relevant tools and insights, positioning itself as a valuable option for organisations looking to enhance their experience management strategies in today's competitive environment.