Nintex appoints Keith Payne as new VP of Sales for APAC region

Nintex, the renowned process intelligence and automation company, has officially announced the enlistment of Keith Payne as the new Vice President of Sales for the Asia-Pacific (APAC) region. The seasoned executive is set to drive the firm's growth across this vast and opportunity-rich sector from his base in Sydney.

Boasting an impressive track record, Payne has expertise in scaling SaaS organisations across the APAC region. His array of executive roles are testament to this, with insightssoftware, SAP Concur and FUJIFILM Business Innovation Australia all benefitting from Payne's dedication and leadership. His role involves leading competent sales and customer success teams, oriented towards delivering shared value for clients and partners and enhancing efficiency and results for the business.

Nintex CRO Sean Goldstein warmly welcomes Payne, stating, "We are thrilled to welcome Keith to the Nintex team. His extensive market sector experience and proven leadership will be a significant advantage as we deepen our investments in and service of the APAC region." Payne's appointment adds a strategic value to the team, strengthening its position to exploit forthcoming opportunities in the automation market.

On his appointment, Payne shares an albeit measured esteem for his new team and the challenges that lie ahead, "Businesses across the region are demonstrating an incredible appetite to utilise technology to drive efficiency. Nintex is at the forefront of process management and automation, making this an exciting time to join the team. The APAC region presents immense opportunities for growth, and I am excited to lead the sales team in delivering innovative solutions that empower organisations to achieve their business goals."

Payne succeeds Christian Lucarelli, the former Vice President of Sales for the APAC region, who has made the shift to now assume the role of Vice President of Sales for EMEA, following a successful tenure in his previous role. This new addition to the Nintex team is in line with recent executive announcements, as the company continues to reinforce its top-tier team, manoeuvring itself for success in the ever-evolving automation market.