08 Jul 2021
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Nozomi Networks updates partner programme, looks to reward top players

By Catherine Knowles

Nozomi Networks has made updates to its channel program with a view to fully mobilise its global network of partners for growth and success.

The new Nozomi Networks ADVantage partner program is designed to reward top partners that commit to building successful business with Nozomi Networks. It provides competitive margins, go-to-market tools and programs, and certifications.

In addition to supporting high performing partners with profit margins, Nozomi Networks new ADVantage partner program includes increased presales support, streamlined processes for deal registration and protection, advanced training and certification, and partner-exclusive demo accounts of Nozomi Networks’ flagship SaaS product Vantage.

Nozomi Networks provides AI-powered network visibility and security solutions that integrate and work across IT, OT, edge, and cloud environments.

Vantage, and subscription pricing options across the company’s product portfolio, make it possible for partners to leverage cloud-based industrial cybersecurity for their customers so they can scale quickly while minimising complexity and cost.

Nozomi Networks chief revenue officer Stephen Driggers says, “We’ve tuned this new program to emphasise our commitment to our partners as they’re critical to our future.

“The demand for Nozomi’ Networks’ OT and IoT security solutions has skyrocketed as networks converge and high profile cyberattacks increase in intensity.

"There couldn’t be a better time to double down on our channel investments. The ADVantage program equips our loyal partners with resources and incentives to capitalise on that demand.”

Nozomi Networks senior director of global channel sales Ivan Foreman echoes this statement.

He says, “Loyal partners are central to our business, our customers' success, and our long-term growth goals.

"By combining Nozomi Networks’ expertise and ongoing innovation with the energy and resources of channel partners who share our commitment to excellence, the ADVantage partner program is tuned for growth as we help industrial and critical infrastructure organisations around the world thrive in a world of digital transformation.”

Nozomi Networks director for channel sales and alliances APJ Dung Hua says, “The ADVantage partner program gives our partners greater success through higher margins, commitment and new training and development programs.

“Working closely with our distributors, Orca Tech in Australia and NEXTGEN in New Zealand, we’ll help partners across the region provide the right solutions to customers adjusting to new critical infrastructure security legislation, the merging worlds of OT, IoT and IT security. We continue to grow in A/NZ, and this mature program will help partners grow with us.”

Key partners also commented on the announcement.

Orca Tech general manager Craig Ashwood says, “Industrial and critical infrastructure cybersecurity has never been more important here in Australia and Nozomi Networks is the trusted leader in this space.

“That’s why we are thrilled to be part of the ADVantage Partner program as Nozomi’s Australian Value Added Distributor, helping to drive the program with the Partner community.

"We value our relationship with Nozomi Network and look forward to helping partners and customers build out converged OT and IoT security solutions done right.”

Exclusive Networks VP global vendor alliances and business development, Denis Ferrand-Ajchenbaum, says, “Cyber threats and targeted attacks can have a serious impact on critical infrastructures and the people who rely upon them.

“That’s why Nozomi Networks’ leading OT and IoT security solutions are an important part of Exclusive Networks’ cybersecurity ecosystem available to value-added resellers around the world.

"ADVantage is an important program that partners can build a strong business around and create real value. Generous incentives and specialised training mean partners are well-equipped to take advantage of global market demand for Nozomi Networks’ industry leading solutions.”

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