OKI Data New Zealand has appointed Bruce Koefoed as the company's first ever New Zealand country manager.

Based in Auckland, Koefoed will be responsible for propelling market deployment of OKI solution offerings across New Zealand and managing a team of resellers for ongoing customer service and support.

Koefoed joins OKI with more than 20 years of sales, management and product marketing experience in the New Zealand IT market.

He was previously at Fuji Xerox New Zealand where he initially joined the company as general manager for the company's printer channel before being promoted to strategic sales manager.

Prior, he was managing director of Laser Plus where he worked with a team of marketing, sales and implementation staff in supporting managed office printing solutions for some of New Zealand's leading corporate and government customers.

Koefoed has also worked in senior marketing management and business development roles for Onesource and U-Bix Document Solutions.

“We are delighted to have Bruce on board with the team in New Zealand,” says OKI Data Australia and New Zealand managing director Alex Kawamura.

“He joins OKI at a time when our customers need solutions and support to help them stay ahead in an age of digital transformation. His knowledge and experience will be critical to OKI's growth and success in the region.

OKI announced a direct presence in New Zealand three years ago and has a reseller network providing sales and technical support to customers throughout the country.  

OKI is a global manufacturer of business printers and MFP's.

OKI Data Australia commenced operations in 2009 following the acquisition from long-time master agent and distributor, IPL.

OKI Data New Zealand was established in October 2015, following the announcement by OKI's then master distributor in New Zealand - Comworth Technologies, to realign its business focus and exit distribution.