Parallels targets New Zealand

Virtualisation and automation software provider, Parallels, has officially opened up shop in New Zealand.

It will initially focus on launching its go-to-market strategy for its virtualisation and automation software for business, consumer and cloud service providers.

Along with a new office the company has announced the appointment of two industry veterans in the form of Neil Morarji as General Manager and Alexei Anisimov as Sales Engineer.

Morarji will be responsible for driving Parallels' relationship with its cloud services provider partners and two ANZ distributors, Conexus and Software Only, while Alexei will concentrate on providing sales and technical support for customers and partners. Renaissance is also a distributor.

"We have seen the rapid local adoption of Parallels products over the last four years through our on-the-ground distributors, retail and service provider partners.  The decision to open offices in ANZ was a direct result of this success and the identification of potential business in the consumer, business and service provider markets. We have been working closely with our partners to best capitalise on the growing opportunity in ANZ," said John Eng, Asia-Pacific VP of Marketing and Alliances for Parallels.

The company's desktop virtualisation product, Desktop 5 for Mac, enables users to run multiple operating systems and applications on their Mac desktops.

"With the popularity of Mac computers among consumers and more recently business and SOHO users comes the need for flexibility and compatibility. Increasingly we are seeing the need for users to have the ability to run a Windows OS on their Mac OS for various reasons relating to personal and business use. Parallels consumer products offer the best of all worlds allowing people to use their Windows OS on their Mac OS at the same time without rebooting," added Eng.