Photo gallery: HP launches new printers in style at Boomrock

HP resellers took to the air recently for the vendor's HP Commercial Print Launch Event 2016 at Kauri Bay Boomrock, where archery, golf and the finer points of plating were on the cards alongside hearing about HP's invention and reinvention.

With the theme of the day focused around 'printing reinvented', resellers heard how HP is reinventing printing to help give partners a competitive edge and were introduced to the new HP Pagewide Print category.

More than 40 channel and retail partners were treated to a full day of activities - with plenty of time for fun along the way.