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PwC acquires Salesforce consultancy Be Intelligent
Tue, 21st Feb 2023
FYI, this story is more than a year old

PwC New Zealand has acquired Salesforce consultancy Be Intelligent, strengthening PwC’s position as a key strategic transformation provider to leading private and public sector organisations across New Zealand. 

The strategic acquisition adds the capability to PwC's industry focus areas across healthcare and life sciences, social services, energy, utilities and financial services. In addition, it enhances PwC’s capabilities in Salesforce core, industries, marketing cloud and automation, and managed services. 

Salesforce is a customer relationship management (CRM) platform. It unites a client's marketing, sales, commerce, service, and IT teams from anywhere with Customer 360, an integrated CRM platform that powers the entire suite of connected apps. 

Rob Fisher, Lead Partner for Transformation, PwC New Zealand, says the team is excited at what the enhanced scale and expertise can deliver for its clients.

“This acquisition strongly aligns with our technology alliances strategy, while adding new capabilities, capacity and clients. Together, we’ll support our clients to build trust and deliver sustained outcomes by reimagining their customer experience.”

PwC New Zealand employs over 1,700 people and has offices in the Auckland, Waikato, Hawke’s Bay, Wellington, Canterbury and Otago regions. 

“At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 152 countries with nearly 328,000 people who are committed to delivering quality in assurance, advisory and tax services,” says Fisher.

Meanwhile, the newly announced practice will be co-led by Jeff Casey, PwC partner and enterprise applications and technology-driven transformation lead, and Mikal Todd, Chief Executive Officer and Founder of Be Intelligent, who also joins PwC as a partner.

The acquisition expands PwC's current team of 19 people to 40 and provides broad national coverage in Auckland, Wellington and Christchurch. In addition, PwC has adopted Be Intelligent’s licensed Salesforce reseller status, a first for PwC in the Asia Pacific region. 

PwC was honoured by Salesforce with a Global Strategic Partner Innovation award. 

Be Intelligent, a specialist in digital transformation and experience optimisation was co-founded by Mikal Todd in 2018. 

“I’m excited about the next phase of the journey and what can be created as a result of the Be Intelligent joining PwC’s Salesforce practice. It was important for us to align with an organisation that shared similar aspirations, and the new practice has a values-led culture committed to making a positive impact for our clients,” says Todd.

“I am delighted with the acquisition and increased capability of PwC’s Salesforce practice, which combines Salesforce’s digital experience platform with deep industry experience, a human-centred approach and proven technology capabilities,” adds Casey.

“This helps clients unlock their digital assets, data and capabilities so they can respond with agility to social, political, regulatory, environmental and technological change. Delivering purpose goes beyond the solutions we provide to our clients. As a values-driven team, it is important the solutions we deliver make a difference to our communities and the people around us.”