Ruckus Networks has added four new specialisations to its Ruckus Ready Partner Program including support, managed service provider (MSP), federal and CBRS.
Added to better serve its channel, the new specialisations give partners extensive benefits and incentives, training, and engagement support, opening up new sales opportunities and access to larger and more profitable customer opportunities.
The additional specialisations empower Ruckus' partners with opportunities to build stronger, more strategic relationships with end customers and enhance credibility through technical support training and certifications, allowing them to grow their businesses in new markets.
The new specialisations include:
- Support identifies leading regional partners that define, sell and deliver support services to end customers for their Ruckus network switching and wireless solutions. Qualified and certified Support partners receive deep discounts and performance-based rebate incentives, enabling partners to invest in capability and infrastructure to achieve excellent customer experience, leading to high profitability and customer satisfaction.
- MSP recognizes partners with expertise in delivering and managing services based on Ruckus solutions, as well as Outcome-as-a-Service to the customers. The programme provides partners with additional product discounts to solve customer technology needs and financial solutions to provide subscription-based Network-as-a-Service solutions. This removes hurdles on capital expenditure in the sales engagement. Since managed services require a wide variety of capabilities, the MSP specialisation provides partners with a collaboration platform for critical sales opportunities.
- Federal recognizes partners with expertise in selling, deploying and supporting Ruckus into the U.S. Federal Government. Additionally, Ruckus SKUs that are compliant with the Federal Trade Agreement Acts (TAA) are available to partners via an authorized Ruckus distributor.
- CBRS develops and recognizes partners with expertise in selling, deploying and supporting Ruckus CBRS LTE solutions. These partners can deliver Private LTE solutions for enterprises in markets such as education, large public venue, retail, hospitality, industrial, federal, health care and others to enable the highest quality wireless connections for mission-critical applications. This specialisation is available to partners in the U.S.
The MSP, Federal and CBRS specialisations can all be added onto an existing level of the Ruckus Ready Partner Program, either Elite or Select.
The support specialisation is available to Elite and Distribution partners as well as MSP Specialists.
“We are committed to our channel partners and are always looking for new ways to provide a world-class partner experience for our solution providers,” says Ruckus Networks global partner programmes vice president Raelyn Kritzer.
“The additional capabilities available through these four new specialisations give our partners yet another valuable way to expand their skillsets, be recognized for their competency and rewarded for their investment in our solutions, ensuring a mutually profitable relationship.”