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Ruckus turning up the heat and taking partners along for ride

By Heather Wright
Wed 23 Sep 2015
FYI, this story is more than a year old

Ruckus Wireless has appointed a new APAC business development director, with the vendor saying the appointment will enable the company to continue its growth and bring channel partners along for the ride.

Networking industry veteran Andrew Cook has taken on the new role, charged with ‘turning up the heat’ and driving strategic business opportunities for the vendor.

Cook will oversee the business engagement in the region and help drive Ruckus brand awareness and product adoption, working with sales teams in Australia, New Zealand, Korea and Japan.

William Ho, Ruckus Wireless APAC vice president, says Wi-Fi is top of the agenda for many businesses, as they look to capitalise on the capacity gains offered by the new 802.11ac Wave 2 standard.

“Since we launched the first Wave 2 product to market, we are seeing many businesses look for experts to future-proof their networks, especially as the rate of technological evolution continues at a rapid pace,” Ho says.

He says Cook’s appointment is ‘timely’ and will help the vendor address the wireless needs of its customers and channel.

The vendor has a 100% channel go to market.

“With his rich experience in the networking industry and in-depth understanding of the enterprise market, Andrew will not only enable us to continue to grow across verticals and markets, but also bring our channel partners along for the ride, allowing them to grow their base and lock in big contracts,” Ho adds.

Cook’s previous roles include senior ANZ management positions at companies including Blue Coat Systems, F5 Networks, Nortel Networks and Westpac Banking.

Cook says he believes Ruckus is leading the charge in the wirless industry with its Smart Wi-Fi solutions.

“For me, it’s important to be at a company that develops products that really address the core business issues in the market and deliver innovative solutions,” Cook says.

“I look forward to getting involved in driving the company’s next phase of growth in APAC.”

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